When your business is facing uncertain economic times, financial instability, or a loss of profits, it may not be able to afford to invest in a robust digital marketing campaign even if, ironically, that’s exactly what it needs. As you build your online marketing presence and grow your brand, here are some low-cost digital marketing options, tips, and tools for your business–
Turn to Social Media
We often talk about social media usage as one of the most important elements of a successful digital marketing campaign. But more than just being an effective way to reach customers and potential customers, social media usage is also free. There’s no cost associated with creating a Facebook, Instagram, or Twitter account, nor will you incur any fees for posting regularly, building up a network of customers and others in the industry, and more.
Depending on your budget, you can also use social media to run ads. Facebook ads, Instagram ads, and Facebook detailed targeting can all be very useful.
Keep a Blog
Keeping a blog is another absolutely free way to connect with your customers, keep content fresh, and contribute to your company’s search engine optimization efforts, assuming you have a website. You should blog regularly, posting on a consistent basis and at least once a month. How-tos, instructional videos, industry updates, and more are all great themes for blogs.
You don’t always have to be producing content for your blog or your social media profiles; you can share relevant content created by others, too. In fact, sharing content is a great way to build links, develop relationships across other industries and businesses, and connect with customers outside of your base. Sharing content of others with a comment about why you’re sharing it and why it should matter to your target customer is easy and free.
Do a Giveaway
If your company is feeling the pinch when it comes to its budget, the last thing that may make sense is a freebie or giveaway for your customers. But, if you can find a way to make it work, a giveaway can actually yield greater returns than what you lose. For example, offering a free service or product for referrals can bring more business in.
Partner with a Digital Marketing Professional
At NUVEW, we understand that your business is on a budget. If you’re worried about marketing when cash is tight, call NUVEW – we can assist you in creating a content marketing strategy that stays within your budget and is effective. Reach us now by phone or online to get started.