Small businesses may not have the resources or the bandwidth to engage in complex digital marketing campaigns to attract customers; however, digital marketing is still important. Indeed, consumers use the internet to find businesses and, without an online presence, a business is at risk of missing out on connecting with customers – practically handing business to its competition.
While you may not have everything you need to run a complex, detailed content marketing campaign internally, there are a few practical, straightforward strategies you can employ. For assistance in growing your campaign, reach out to NUVEW today.
When designing a content marketing or digital marketing strategy, you must start by making sure you have a firm understanding of your business, its target customers, its goals and objectives, how it’s branded (or what you want your brand to say), and what your marketing goals are. Without these basics, your strategy will lack direction and intention.
Even if you’re not a savant when it comes to content marketing, there is one easy thing that you can do: use keywords in your content, including in both landing pages and blogs, as well as within your social media posts.
Make Sure You’re Mobile
One of the biggest mistakes that businesses make is failing to optimize for mobile. This means that your website needs to be accessible whether it is being accessed on a computer or mobile device, such as a phone or tablet. If not, you’ll lose out on more customers.
Get on Social Media
An easy way that you can connect with more customers is to make sure that your business has a profile on various social media sites, and that you’re using those profiles to connect with customers, respond to customers’ comments, post content, etc.
Make it Personal
Another big mistake that companies make is trying to implement a generic digital marketing strategy rather than one that’s personalized to the company. Provide advice, tips, insights, and information that’s specific to your industry and your company. Remember, you want to really connect with your target customer, not just anyone out there.
This may be the hardest tip, but it’s one of the most important – commit to your content marketing strategy. Posting here and there without consistency in messaging or frequency won’t do you any favors.
Want to Learn More About Content Marketing? Call NUVEW Today
To learn more about content marketing and how to improve your digital marketing strategy, reach out to NUVEW today. We are a team of digital marketing specialists committing to helping businesses throughout Indiana succeed.