As a business owner who’s attempting to grow their online presence, understanding the basics of SEO–search engine optimization–is a necessity. However, SEO can be confusing, and attempting to implement an effective SEO strategy on one’s own may prove challenging.
We’ve compiled a list of some of the most frequently asked questions we get in regards to search engine optimization – if you have more questions or want help implementing an SEO strategy, our digital marketing team can help.
Paid vs. Organic Results – What’s the Difference?
Organic search results refer to those results that appear in search engines, like Google, for free based on the effectiveness of your content marketing strategy (Google uses an algorithm to generate results – if your website’s content lines up, you’ll be placed towards the top of a results page). Paid results, on the other hand, are those results that show up because marketers are paying to put them there. When you conduct a search on Google, the paid results are always at the very top of the page, followed directly by the organic search results.
How Long Do the Results of an SEO Strategy Take to See?
Most businesses that are implementing an online marketing strategy and investing in SEO want to see immediate search results. However, it doesn’t always work this way. How long it will take for results to be evident depends on a number of factors, including the quality of content on your site, how much content is on your site, if your site is large or small, and more. Some results may be noticeable in a couple of days, but most of the time, expect to wait a month or longer.
Is SEO Really Necessary?
You may be unconvinced of the necessity of SEO, especially if you’ve been doing business offline for years or decades prior to the ubiquity of digital marketing. That being said, the answer is yes – SEO really is a necessary aspect of maintaining a strong online presence. While you may drive visitors to your website through some referrals, emails, or even social media, data holds that 51 percent of all website traffic is a result of organic search, and 10 percent is the result of paid search. That means that if you don’t have an SEO strategy in place, you could be missing out on the opportunity to reach more than half of your potential customers.
NUVEW Can Help
SEO can be confusing, but developing and implementing an SEO strategy isn’t something you have to do on your own. When you choose the team at NUVEW, our digital marketing and SEO experts will work with you to create an effective SEO and online marketing strategy that gets results. To learn more about how we can help your business reach more people, please connect with us online or by calling 219-323-3343 today.