When your business designed its first website–which may still be the website you’re using today–was font something you thought much about? The answer is, most likely, “no.” Indeed, most people don’t think about font or typography at all and hardly understand its relevance or importance. So, when designing a website, does the font you choose make any difference at all?
Yes, Font Really Does Matter
Yes, the font that you choose really does matter, even if the “why” behind it doesn’t seem obvious. Typography can be important for capturing an audience’s attention, ensuring that information is easily readable, and making a statement. When you choose a font that’s ugly, hard to read, or not engaging, it’s more likely that your audience’s attention span will start to wane.
Tips When Choosing Fonts
Choosing the font that’s appropriate for your website is important, but knowing the best font for what your business is trying to say isn’t always easy. Some tips when choosing fonts include:
- Think about your audience. Your audience should always be your top priority, both when you’re developing content and designing your website. Who are you targeting? Is your audience young or old? Male or female? Artsy or in the business world? The font that you choose should be reflective of some of the elements and general personality of your audience.
- Match your personality (and your business). The second thing to think about is your personality and what your business is offering, as well as the industry that your business is in. If you’re in a more artistic field, such as selling flowers or baking cakes, a font that’s more feminine, flowy, and fun may be appropriate and resonate with you. On the other hand, if you’re in a more professional industry, fonts that are straightforward, easy to read, and accepted in most professional and academic circles may be more appropriate.
- Test, and test again. It’s not just about matching the font with your audience and your industry; it’s also about seeing what works. We strongly recommend A/B testing of your website with a few different fonts to see what resonates best with users.
Work with a Design Specialist
Whether your business needs its first-ever website or you know that it’s time to update your website, you should work with a design specialist. At NUVEW, we offer website design services that are customized to you. Our professionals have years of experience and are creative, talented, and hardworking. Reach out to us today to get started.