Content Audits 101

Your business’s website is one of its most powerful–if not the most powerful–marketing tools. With your website, you can share information about your business and your products and services, provide updates, establish yourself as an authority in your industry, and connect with customers. However, in order for your business’s site to be successful at achieving the above, it’s important that the content on your website is effective. Which is why running a content audit may be something it’s time your business does.

What Is a Content Audit?

When a business takes on a content audit for its website, it’s engaging in a process of systematically reviewing every single piece of content on the site in order to see whether or not the content is meeting stated objectives. The purpose of a content audit is not just to identify outdated or irrelevant content, but also to find gaps that need to be filled in. A completed content audit should help you to answer questions about which pieces of content on your site are performing the best, which topics your audience is connecting with, and which pieces of content need to be replaced.

How to Conduct a Content Audit

There are a number of steps associated with performing a content audit efficiently. These include:

• Identify content. It sounds simple, but it can be extremely helpful to create a spreadsheet with the full rundown of your website’s content listed. Use a different line to post the title of each piece of content and its URL.
• Know what you’re looking for. The rest of the cells on your spreadsheet will be used to identify whether or not the content is performing as you intend. However, this means that you need to know what you’re measuring for. The numbers of page visits, inbound links, page entries and exits, page bounce rates, and broken links are all valuable. However, these are by no means the only items that you may want to track.
• Start analyzing and organizing. Once you have tracked all of the data that you want to collect, the next thing to do is to analyze all that data and make decisions about the content on your site. If you have pages that are performing great as is, you may not want to do anything with them. On the other hand, if you have pages with a high bounce rate, you’ll need to think about your options: rewrite or dump.

Call Our Content Marketing Pros Today

At NUVEW, we are content marketing professionals who can help your business make sense of its content, and create new content. We also provide website design and development services, and specialize in SEO. To learn more, please reach our team today by phone or online for a free consultation.