How Important Is it for your Website to Be Responsive? It’s Crucial

Posted on April 14, 2015

If you pay attention to news regarding digital marketing, or online topics in general, then you might already be aware of the importance of having a responsive website design. If you don’t know already, responsive means your website will automatically format to whatever size screen someone is using to access your site. So whether, your users are on a desktop, laptop, tablet or smartphone, they will have the same user experience and get the same functionality while on your site.

With so many people now accessing the Internet via mobile devices at an ever-increasing rate, it is very important to have a website with a responsive interface. If users don’t find your site easy to navigate then they are not likely to stay very long. It’s also likely that they won’t revisit your site anytime soon. That could potentially cost your business, which is why it’s so important to have a responsive web design.

If that wasn’t reason enough, now, there is even more reason to make sure you are responsive. That’s because Google just recently announced that it is going to be making “mobile-friendly” one of its ranking signals. In a nutshell, that means, if your website does not provide mobile users with a responsive interactive experience then not only do you risk the possibility of alienating your users, but you could also get dinged in the search engine rankings. That is a double-whammy that no one wants, or can afford.

According to a recent report, as of April 21 this year, if your site is not mobile-friendly then you could start to see your Google rankings take a hit. The search engine giant has announced that its new algorithm will have what it calls a “significant impact” on search results using mobile devices. That means if you have a website that is responsive or mobile-friendly and your competitors don’t then you have a good chance of gaining an advantage on them in the search engine rankings. It is important to note, however, that searches done on desktops will not be affected.

This is just one more reason to make sure that your website is up-to-date with all the current online marketing trends. If your website needs a refresher or you still don’t have a mobile-friendly design, then please contact us at NUVEW today. Don’t wait till April 21, and then end up seeing your mobile search rankings take a hit. Act now. Click here to contact us or call us 219-323-3343.