If your business is showing up on different platforms—as it should be!—it’s important that you display brand consistency in your posts and content. This can be difficult to do, especially if you have different team members responsible for managing content on different platforms. Here are some tips for creating consistency across all digital marketing platforms:
1. Stay Consistent and Persistent in Your Posting Schedule
The first thing to be aware of is to stay consistent and persistent in your posting schedule! By sticking to a schedule, followers on various platforms will know what type of content to expect and when. Posting regularly is one of the best ways to build a following and brand recognition.
2. Don’t Change Your Brand Message
The second thing to be aware of is consistency in your brand message and the strategy that you use to implement that message. This, of course, means using the same color scheme, logos, and images across posts across all digital marketing platforms, but it also means using the same language, keywords, and tone in different content types across platforms. This can be challenging to do when multiple people are responsible for sharing content. It’s a smart idea to have some brand guidelines and an editor.
3. Make Sure Your Visual Elements Are Aligned
You’ll want to make sure that all visual elements you share in your post are aligned across platforms. In other words, someone should be able to look at the content that you post (not necessarily read it, just see it), and know that regardless of where it was posted, it’s representative of your brand. Developing a brand kit or guideline is highly recommended.
4. Train Staff on Creating Consistency
If you have the resources, training all staff who will be sharing content on your branding guide and how to create consistency across platforms is highly recommended.
5. Hire a Digital Marketing Team
Perhaps the best tip for creating consistency across platforms is to hire a digital marketing team that will provide professional support. At NUVEW, we are digital marketing experts who specialize in website content, social media, and more. A digital marketing team can make sure that your brand image is strong and consistent, no matter where your content appears.
Call NUVEW Today
To learn more about NUVEW and our experienced digital marketing professionals and how we can help your brand find consistency when sharing across various digital marketing platforms, call us today. We look forward to working with you!