Your website’s homepage, or landing page, is arguably the most important page on your website. While other pages may provide information about your backstory, certain products, or how to contact your company, your homepage is where visitors are most likely to land on their first interaction with your company. As such, your homepage needs to be optimized as much as possible to attract new users through great search engine optimization (SEO), keep customers on the page, and convert users from leads to sales. Here are some tips for optimizing your homepage to achieve these goals—
1) Know Your Goals and Your Audience
The first part of optimizing your homepage (or any marketing plan) is to know what your goals are and who you’re targeting. How many leads and conversions are you hoping to achieve, and by when? What are your website traffic goals? Do you want to get emails, increase click-through rate, or up your sales?
Once you know your goals, get really clear about who you’re targeting. By knowing your target audience and what makes them tick, you’ll be able to create content and visuals that really resonate.
2) Choose Your Keywords
Your next step in optimizing your website is to carefully choose your keywords—good keywords will not only drive users to your site through search engine optimization, but can also keep users on your site by keeping them engaged. Choose keywords that are relevant to your industry generally and specific to your unique business. Keywords should be sprinkled throughout your content.
3) Be Eye-Catching
One easy way to quickly grab users’ attention and hook them from the get-go is to have an eye-catching design and engaging images. Choose colors and branding that resonate with your company, use whitespace, and if you’re including images or graphics, be sure they tell the story of your brand.
4) State Your Purpose
You want to make sure that your homepage tells users exactly what your business does and what its purpose is. This should be stated clearly and obviously from the very beginning so that users don’t have to search through other pages and content on your website to find it.
5) Include Your Socials
A great way to tell users more about your traffic and to optimize your site for SEO is to include links to your socials right on your homepage. You might also include a call to action for people to follow you on social media.
Get Help with Homepage Optimization from NUVEW
At NUVEW, we specialize in homepage and website optimization. To learn more about our website design and development services, including SEO and content creation services, reach out to us by phone or online to get started.