If your business has a physical storefront and wants to dive into the digital world in order to reach more customers and increase sales, NUVEW can help! Our team of digital marketing specialists and website designers is here to support you in launching your online store and marketing your business. In the meantime, it’s important that you assess the following before your launch—to learn more, reach out to our team directly today.
Review Your Website
Before you launch your online store, you should double-check everything on your website to ensure that it’s functioning properly, that it’s accurate, and that it reflects your brand and your objectives. Important things to look at include—
- Content. The first thing to review is the written content on your website. Do all of your landing pages look good? Do all of your links work? Have you started a blog and, if so, is the content fresh, original, and reflective of your values?
- Images. The next thing to review is the images on your website, as well as any videos or other graphics if you have included them, too. You should have authorization and permission to post any images shared on your websites, and images should be high-quality and should load quickly when you open your site.
- Checkout experience. One of the most important things to check before you officially launch your site is the check-out experience. We recommend pretending that you are a customer and adding something to your cart and then going through the check-out process as if you’re actually making a purchase.
Review Your Shipping Options
Shipping options and costs are a huge consolidation. Indeed, a customer may make it all the way to check out only to abandon ship when they see that shipping prices are way higher than they expected. As such, you should review your shipping options and consider offering a flat rate shipping cost or/and absorbing part of the shipping fees on your end to keep customers happy and purchasing.
Implement a Marketing Plan
Before you launch your site, take the time to strategize what your marketing approach will be. It’s a good idea to open up accounts on all of the major social media sites and any sites that your target audience is likely to use. You should also create a content posting schedule for these sites and for your website blog. In creating content, be sure to integrate a search engine optimization strategy, too. Need help? Reach out to NUVEW.
Call NUVEW Today
At NUVEW, our digital marketing professionals help businesses like yours launch online stores, build websites, and acquire leads and drive conversions. For support from a professional you can trust, call NUVEW today or send us a message online at your convenience.