You probably know that social media marketing is important, but just how important is it? According to recent statistics from Social Media Examiner, more than 90 percent of all marketers report an increase of exposure thanks to social media. In addition, 80 percent of them reported positive traffic results. In other words they aren’t just getting more visitors, they are getting more business. However, it’s not enough just to be doing social media, you need to use it effectively. So what are the key ingredients of an effective social media marketing campaign?
When it comes to content for your social media you need to make sure that it’s not all about you. In other words, you can’t focus solely on self-promotion. The best way to make your content counts is to share all kinds of information that your followers are interested in. One effective way to do this is to use a content curator tool that can help pinpoint the content that best fits your needs, based on keywords and your audience. You also need to schedule and share your posts at the right time in order to reach your target audience at the prime moment.
Do you know what an influencer is? In the social media world it’s someone who has a large following and who people listen to. In other words, as the name implies, people want to know what these influencers think and they tend to follow their lead. Therefore, it’s important to tag influencers whenever possible, and try to encourage them to share your content with their followers.
Another way that you should be using your social media marketing is to inform others, but not just about yourself. You can get more followers and in turn a larger audience if they feel they can turn to you for important news and information. Therefore, whenever possible leverage current events in order to join the biggest conversations and increase your following.
These are just a few of the important measures you should be using as part of your social media marketing strategy. Please contact NUVEW for more help and ideas with your social media marketing efforts, if you would like to see greater results from your campaign. We’ll help you leverage your campaign and get the most out of your efforts. Just call us at 219-323-3343, or click here to contact us online.