Instagram has quickly become one of the most popular social media platforms worldwide. In fact, there are one billion active monthly Instagram users. For business owners who want to connect with more people, engage their audiences, and increase leads, using Instagram as a digital marketing tool is strongly advised. At NUVEW, we can help you to design a social media marketing strategy that works for you. To learn more about our company and how to increase Instagram engagement, reach out to our team today.
How to Increase Instagram Engagement and Grow Your Brand
Growing your brand through Instagram won’t happen overnight. But if you post frequently and smartly, you can start to gather more followers and increase brand recognition. Here are some tips for increasing Instagram engagement:
- Use a business account. Using a business account is advantageous when compared with a personal account on Instagram, and provides access to more tools and features than you would be able to use otherwise. If you’ve created a personal Instagram for your account, make the switch ASAP.
- Know your goals and your audience. Attempting to increase the number of your followers and improve brand recognition will be a haphazard undertaking if you don’t define your goals and know who you want to target. What do you want to get out of your Instagram campaign? Do you want to increase leads? Make sales? Increase awareness of your brand? What’s more, who are you targeting? Remember, if your target customer is adults ages 65+, Instagram may not be the most appropriate platform for marketing. Make sure you identify your target customer, what platforms they’re likely to use, and what they want from a brand.
- It’s about visually appealing content. There are a number of things that you can do to improve your Instagram profile, such as choosing the right logo and profile picture, making sure you choose a name that’s searchable for users, and more. But what Instagram is really about is posting visually appealing content. This means you need a good camera and a good photographer (if you’re not one yourself). Knowing how to post videos can also be very advantageous. What’s more, the pictures, images, and videos that you post shouldn’t be random – you’re responsible for establishing your brand’s look.
Learn More About Social Media Marketing
For business owners, social media marketing can be a very intimidating undertaking. But you don’t have to do it alone. At NUVEW, our digital marketing specialists are highly skilled social media marketers. If your business needs help growing its social media presence, our team can help. Please call our team directly or send us a message online to get started.