PPC vs. SEO – Which One Is Right for You?

Posted on June 7, 2016

Attracting More Users

Every website owner wants as many visitors to his or her site as possible. After all there isn’t much point to having a web site if no one sees it. How you go about getting more visitors to your site depends on a lot of factors. There are several options for attracting more attention, but in most cases web owners either employ pay-per-click (PPC) strategies or search engine optimization (SEO) strategies, or in some cases both. So which one works the best and which one is right for you? The answers depend on a lot of factors and there are both advantages and disadvantages to both strategies.

Pros and Cons

First, SEO is a method of getting more users by using various ideas and strategies to score well in the search engine rankings and thus be more likely to be found by users performing specific searches. PPC is actually paying for advertising that looks a lot like an SEO result but is really an ad that ends up at the top of the page of search engine results. While SEO is not paid advertising you are going to have to pay to get the desired high rankings you’re looking for. SEO takes a careful, thought out strategy with many months of effort in order to obtain the desired results, so it’s not free. And therein lies the biggest downfall to SEO. It takes time. For someone with little patience or for someone that can’t afford to wait for results, SEO might not be the best strategy.

Very Competitive

Another downside to SEO is that everyone is doing it. In other words, there are a lot of SEO experts and companies and they are all employing the same tactics to get the same results, so it’s a very competitive battle. That’s not to say that the PPC field isn’t competitive. The truth is many people are competing for the same ad space for a given search query so you have to be prepared to pay for that space, while at the same time not overpay. With PPC, no matter what, you are always going to pay to be at the top, whereas with SEO if you take the time to eventually get to the top you can most likely pay a lot less to stay there.

Why Not Try Both?

In reality, in most cases it’s a good idea to do both SEO and PPC. The key is to determine your goals and then figure out your budget for both. By implementing both of these strategies correctly you are likely to get more visitors from both SEO and PPC ads. If you’re not sure how to do this, NUVEW can definitely help you succeed. We have experienced professionals in both SEO and PPC that are ready to assist you. Give us a call at 219-323-3343 or click here.