Stick With the Tried and True
There are a lot of SEO philosophies and tactics out there in the digital marketing realm. In fact, there are likely as many strategies as there are SEO companies. Of course, there is no one-size-fits-all SEO strategy that works for everyone. The fact is, there are many different industries and what works for one company’s website, might not work for another company’s website. However, that being said, there are certain strategies that have been proven to work and provide results. At the same time, there are other strategies that have also been proven to bring more negative results than good ones. So which tactics should you avoid?
No Keyword Stuffing or Link Schemes
Everyone knows that keywords are important. However, gone are the days when you can simply fill a page with random keywords and hope that Google will give you a high ranking because of it. While that method previously worked to some degree, these days, it will actually hurt you. Not only will Google not rank you higher for having an abundance of keywords, the search engine giant will actually rate you lower, thus hurting your rankings, and most likely your number of leads. Likewise, just as keyword stuffing will hurt you, so will using linking schemes. Using any kind of questionable linking strategy, such as paid links, link wheels and link exchanges will likely be flagged as spam and thus hurt your rankings.
Having valuable, original content is a huge plus for anyone trying to build an SEO presence. On the flip side, if you’re content is weak, irrelevant, or even worse duplicate content, it will definitely hurt you. The more good content you have the better you will do in the rankings, whereas the more fluff content there is on your site, the less likely Google is going to give you higher marks. One other thing that people often worry about too much is their ranking status. Rankings are important, but getting leads and conversions is what matters most. Therefore, don’t get too caught up in rankings, but rather how many quality leads you’re receiving.
Hiring the Wrong Agency
Hiring the wrong agency is one mistake that is tough to overcome. When it comes to SEO, like most other things, you get what you pay for. That’s why it’s important to hire the right SEO company so you get the right service that will make a difference. At NUVEW, you can trust us to do your SEO right. We focus on leads and conversions and don’t ever use any of these questionable strategies. Please contact us to learn more, by clicking here, or by calling 219-323-3343.