How to Capture Gen Z’s Attention
It’s official. Social media marketing is the wave of the future when it comes to advertising. Advertisers spent more on digital marketing than they did on television marketing in 2016 and that’s a trend that won’t be changing anytime soon. The reason for the shift is that the world’s biggest, most popular and most famous brands are all about social media. There are many reasons for this, but perhaps the biggest is that marketers understand that the best way to reach their target audience is via social media, including Generation Z.
Gen Z Can Be Reached Via Social Media
In fact, the key to marketing success is shifting to social media because that’s how companies can reach this audience. They don’t consume their media through a television. They use smartphones and tablets. Thus, in order to stay relevant to this audience, marketers must learn how to connect with them via social media. So how is that accomplished?
Interactive Technologies Work
Companies that have learned how to interact with Gen Z through interactive technology already have a jump on the game. If you can get this group to interact with your brand via social media and get them to take action it’s a great way to spread your message and increase your standing with them.
Open-Minded Approach
Generation Z doesn’t want to conform. Instead they want to experience many different points of view and ideas. Thus, if you feature a wide variety of culture and diverse subjects that appeal to everyone you are more likely to connect with this generation.
If You Can’t Beat Them, Join Them
One of the best ways to connect with Gen Z is to examine which companies and brands are already doing it well. See what they do well and what their audience responds to and then mimic those good ideas. You don’t have to reinvent the wheel.
Do Social Media Right
While you must be heavily involved in social media to reach Gen Z-ers, you have to do it right. You might need to cover several formats but don’t spread yourself too thin. It’s better to do one or two platforms well than to do five or six poorly. Generation Z, in particular, loves Instagram and Snapchat. If you want to reach Generation Z-ers you have to think like they do. That means you have to think social. Contact NUVEW and we’ll help you reach this increasingly important market with the right social media marketing strategies. Call us today at 219-323-3343 or click here to connect online.
