Have you taken a close look at your SEO efforts lately? Are your SEO strategies in line with your overall marketing goals? Is your SEO team keeping your website where you need it to be in the rankings? Are your SEO efforts getting you new leads and conversions? These are all important questions that you need to answer. What about your local SEO? Is it hitting its mark? Are you targeting the right people in the right place at the right time? If not then you’re missing out.
If you’re looking for some ways to increase the effectiveness of your local SEO efforts then you’ve come to the right place. Let’s take a closer look at some of the things you should be doing.
Do your best to simulate local search during keyword search. You can do this by adding the “near” parameter to your URL. You can also use the “uule” parameter and employ software that targets specific GPS coordinates. Another important step to implement is link building. You have to start from scratch by creating good content and a lot of it. Other helpful tips include collaborating with influencers to help build your brand.
Another way to create more backlink opportunities is to use competitor research to learn which domains are linking to their businesses, but not yours. Once you know who’s linking to them and not to you determine their value and authority. Once you’ve determined which ones you want to link to your domain reach out to them in an effort to create a relationship.
Another important step is to be sure that your Google My Business Listing is optimized. This is one of the most important factors in local SEO rankings. Make sure you claim your listing, verify your account, update your business details, link to your site and add high-quality images.
These are just a few of the important tips that you should implement if you want your local SEO efforts to hit their mark. The world has gone mobile, so it’s vital that you score well in local search if you want potential customers to find you in the very moment they are looking for what you offer. NUVEW helps you align your Local SEO efforts and helps you get the results you seek. Please call us today at 219-323-3343, or click here.