Like the popular Tom Petty song states: “The waiting is the hardest part.” While playing the waiting game is never really fun, it’s also true that patience is a virtue. When it comes to SEO, that statement is very fitting. Most people want to see results fast as it pertains to marketing. However, SEO isn’t like traditional marketing and it’s something that takes time. You cannot simply focus on 5-10 keywords and then expect massive amounts of new traffic in 2-3 months. It just doesn’t work that way.
There was a time, just a few years ago in fact, that SEO did get results faster and it didn’t take as much work. Companies who had plenty of money to throw into an SEO campaign could expect to quickly see more traffic. However, SEO has changed, as has the entire online marketing industry, in general. Plus, the focus of SEO has changed as well. No longer should SEO be designed to simply increase traffic and increase rankings. While they look good and they possess a certain bragging-rights factor, rankings do not equal sales. Therefore, the real purpose of SEO, and the true measure of its success, is found in leads and sales.
Time Will Tell
So how long does it take to start seeing real results, as in real leads and more sales? To answer that, let’s go back to the beginning. Patience is a virtue. The fact is SEO is a process and not a one-time act. You have to be willing to show patience if you want to see real results. Most SEO campaigns will start showing results within 4-6 months. However, that doesn’t mean they’ve reached the pinnacle. That is just the beginning. A quality SEO campaign will start showing results in 4-6 months, but those results should get even better over the next six months. Therefore, by month 12 you should be able to see real, measurable increases in leads and sales.
Pays to Be Patient
So while the fact remains, “the waiting is the hardest part,” it’s also true that if you allow enough time for the results to occur, they will come, and you will see a lot more than just a higher ranking and extra traffic. You should see tangible evidence that your SEO campaign is working through an increase in actual leads and sales. At NUVEW we understand the true purpose of SEO. We can help your company develop a successful plan that will achieve results. Want to learn more? Click here to contact us or call us at 219-323-3343.