The World’s Gone Mobile
By now it’s no secret that the world is a very mobile place. Not only are people moving all over, but also they are now taking everything important to them wherever they go. Thanks to smart mobile devices, we can now carry just about everything we need to survive in our pants pocket, except for food and water. But a quick jump online and you can order, pickup and pay for your lunch all from your phone, no matter where you are. Mobile searches are increasing every day and that means your mobile SEO efforts need to be up to par. Otherwise you risk losing out on new customers.
Represent Your Brand
It takes several key steps to ensure that your mobile SEO strategy is working. The first thing you need to consider is your brand and how it’s being represented to those who visit your site. In other words, you need to be sure that visitors on mobile devices are having the same experience as someone that visits your site on a full-size computer screen.
Understand Mobile Requirements
Mobile is so important to search now that Google penalizes websites that are not mobile-friendly. Even worse, would-be visitors to your site aren’t going to stay long if your site does not offer a positive and easy-to-use mobile experience. Therefore, make sure that you include structured data, publish consistent content that gives the right message and tone, and don’t block the users’ view.
Get Your Keywords Right
Lastly, keywords are still important, but what works on a desktop can be very different from what works on a mobile device. That’s true even though you are looking for the same target audience, because users on the go won’t be searching for the same thing as users on a full-size screen device. This is especially important for local SEO, because many mobile searches include location specific keywords. If you aren’t competing for the right localized keywords, mobile users won’t find you.
Let NUVEW Be Your Guide
If your website still hasn’t caught up with the rest of the Internet, then you can’t afford to wait any longer. It’s time to get mobile and start increasing your traffic. We’ll make sure your brand is well represented, that you publish consistent content and that you compete for the right keywords. Just give us a call at 219-323-3343 for professional SEO assistance, or click here to contact us online.
