What’s New With SEO?
One of the tough things about search engine optimization is that is always changing. As soon as you think you have everything down, strategies and tactics change again. If you don’t have a lot of time to dedicate to SEO it can be really frustrating. However, there is some good news and that is there are still some solid SEO methods and tactics that have been around since the beginning that are still as valid and effective today as ever.
Content Always Matters
No matter how many times SEO principles change one thing that never does is the importance of good content. It doesn’t matter what else happens, if you want your SEO effort to be successful you have to provide your users with useful, quality content. It’s not about how many keywords you can fit into a paragraph, or trying to use shock value, it’s about providing strong content that is useful and promotes your brand.
It used to be that having multiple links from other websites was valuable. That is still true, however, just as with content, quality matters. Having a whole bunch of links from poor sources will do more harm than good. So, while you can still benefit from having other websites link to your site, it’s imperative that you establish good relationships with good partners, which will help improve your brand identity and awareness.
Another valuable aspect of SEO that is still very important today is the ability to rank high in local search results. Because mobile search is now the primary way web users search the Internet it’s vital to get it right. That means you need to build up your Google Business Listings, ensure that you have optimized, dedicated location pages on your website and apply structured data for your contact information.
Get it Right With NUVEW
SEO methods will come and go. However, even though change will continue to take place, you need to make sure you continue to implement these tried and true methods that will never get old. If you need help with your SEO strategies, then please contact NUVEW today. We’ll make sure that your SEO is up to date and focused where it needs to be. Just call us at 219-323-3343 or click here to contact us online.