How to Use Social Media Marketing to Increase Conversions

Posted on January 17, 2017

Social Media Isn’t About Followers

Everyone is into social media. From every high school kid in America, to your elderly grandmother or 6-year-old sibling, people are using social media for so many reasons, and they’re starting at a younger age all the time. People love to add friends, followers and likes, but social media is not just about how many people are following your posts, particularly when you use social media for business purposes. Social media marketing is a whole different ball game and its real purpose is to get conversions. After all, what good is it to have a million followers if none of them actually make a purchase?

Live Streaming and Social Videos

So what does it take to ensure that your social media marketing is actually hitting its intended purpose? There are several factors you should be implementing. Everyone communicates with video these days and you should definitely offer as many valuable and informative videos as you can. However, people also love live streaming video, which can offer a whole new dimension to your social media marketing. In fact, according to one report, people actually spend three times longer with live video feeds than they do with prerecorded ones. Just make sure your live feeds have the proper focus and are geared toward conversions.

Other Helpful Tips for Conversions

There are several other tips to keep in mind to optimize your social media marketing efforts, including tagging others in your posts when you reference their words, videos or other content. Highlighting influencers is always a good idea, and doing this can help extend and build your own community. Also, timing is very important. Make sure to post your content at the right times. This will vary from site to site and from business to business, but make sure you understand your audience well enough to know when they are connected and can be reached. Lastly, make sure you position your brand as an authority in your industry by properly curating your content.

Get More Social With NUVEW

These are just a few of the many ways you can improve the effectiveness of your social media marketing strategies. Remember, followers and likes are great, but they won’t necessarily lead to actual conversions. At NUVEW, we can help boost your social media marketing efforts to ensure they are achieving the results you desire. We’ll find the right solutions that will make a difference. Please contact us today for more information, at 219-323-3343 or click here.