Digital marketing is essential for drawing potential customers to your website and generating leads that are converted to sales. And while there are many digital marketing techniques that you may employ with success, one of the most critical is that of content marketing in the form of blog writing. Here’s what you should know about the benefits of posting blogs to your website and why developing a content calendar today is strongly recommended—
Social Media-Ready Content
One of the best things about writing blogs is that when you write a blog, you’ve just created social media-ready content. In other words, whatever you post to your blog can be shared to your socials for additional engagement, directing people back to your website. Because you should be posting to social media regularly, writing and posting to a blog is a win-win that helps you to simultaneously achieve both goals.
Drive Traffic to Your Pages
Keeping a blog and updating it regularly drives traffic to your website. It can do this through social media if you post your blogs there, and also through integrating keywords and improving your organic search marketing strategy, as well as building your link strategy. Driving traffic to your site is essential for your bottom line.
Convert Traffic Into Leads
You don’t just want traffic to your website; you want to convert traffic into leads and then, eventually, into sales. Having relevant blog content can help with this. A good blog can keep a reader on your site for longer and may motivate them to take a specific action, such as sharing an email address. This gives you more opportunity to reach your target audience and convert leads into sales.
Share Relevant Information
As a business owner, it’s important to you to provide customers with what they need and want. A blog is a great medium for giving users relevant information about your company, a product, or something happening in your industry. Your blog content should be useful and relevant to your target audience.
Start Your Blog Today with NUVEW
At NUVEW, we specialize in creating blog content that’s specific to your business, resonates with your audience, and gets results. To learn more about our content marketing and digital marketing services and the benefits of posting blogs to your website, reach out to us directly today. We work with small- and medium-sized businesses throughout Indiana.