There are two main ways to bring traffic to your website: paid advertising tactics and organic search strategies. While paid advertising can work wonders, organic search traffic can have better and more meaningful long-term results. Here are some ways to increase organic search traffic and start reaching a bigger audience—
Improve User Experience
User experience refers to the experience of any user on your site. Commonly called just UX, user experience refers to things like page load times, whether or not links work, where calls to action are placed, and the overall content on a site. It also refers to the responsiveness of a website on mobile. If your UX isn’t up to speed, you’re at risk of a high bounce rate. This should be one of the first things you address.
Target Your Keywords
The right keywords will attract the right audience. Take the time to do your keyword research and work hard to target keywords, as well as less competitive keywords with high potential. Conducting keyword research will help you to understand what your target audience wants to talk about and how to reach them.
Improve and Optimize Content
Great content is a huge element of organic search—may be the most important one. You should go through existing content on your site and make sure that it’s optimized based on your newly identified important keywords, and optimized for local SEO too. You should also make sure that your content is relevant and original. Remember that posting new content regularly is important, so create a blog schedule and stick to it.
Get on Social Media
Social media is a great place to share content and start to generate leads. If your business isn’t on social media, it’s missing out on a major opportunity to connect with potential customers. Use social media to draw people in and have conversations with your audience.
Partner with a Digital Marketing Professional
Perhaps the best thing that you can do if you want to increase your organic search traffic is to partner with a digital marketing professional. A digital marketing professional who specializes in organic search traffic strategies can conduct a thorough assessment of your business and current marketing tactics and advise you on how to proceed.
Call NUVEW Today
To learn more about increasing your organic search traffic and to speak to a content marketing professional directly today about your options, call NUVEW. We have years of experience working with small businesses throughout Indiana and are excited to get started.