Having a blog on your website and updating it regularly is an important part of content marketing and making sure your marketing efforts are competitive. But knowing what to post on your blog is a lot more difficult than just committing to keeping a blog. Here are some tips and topics ideas for choosing blog content for your website—
1. Get to Know Your Customer
Choosing the right blog content for your website starts with getting to know your customer. Who is your target demographic and audience, and what do they care about? The content that resonates will likely differ enormously depending on where your target customer lives, what their values are, their age, their family status, their employment and income status, etc. Spend some time digging into your target demographic and identifying what they truly care about. This will lead to better marketing.
2. Choose Evergreen Topics
If you’re not sure what to write about, choose topics that are “evergreen”—this means that they will stay fresh and relevant even as the years run on. For example, depending on your industry, evergreen topics might include things such as the importance of recycling, why you should keep a blog, or what kitchen countertop materials are the most durable.
3. Talk About What’s Happening Now
In contrast to writing about evergreen content, another great strategy for finding content for your blog is to write about what’s happening right now in your industry or in the world, depending on what’s more appropriate. For example, you could write about new fashion trends, scientific developments, etc.
4. Use Lists, Tricks, Tips, and How-Tos
Creating lists, writing tips and tricks, and writing how-to blogs are great ways to provide your customers with relevant information and fill your blog with great content. Examples include things like:
- How to tile your bathroom
- 10 things to love about a new spring wardrobe
- Tips for food storage that will help you save
The options are endless!
5. Check Out Your Competitors’ Blogs
Finally, don’t forget the importance of checking out your competitors’ blogs to see what they’re writing about. Chances are, you should be writing about it too!
Call NUVEW Today for Content Marketing Support
Do you need help building your blog and building your content marketing strategy? At NUVEW, our digital marketing experts can help. Reach out to us today to get started.