The Importance of Keywords in Content Marketing 

For businesses that are trying to build their online presence and attract more leads, understanding how content marketing works and the elements of a successful content marketing campaign is essential. For example, keywords are still an instrumental part of an effective content marketing campaign. At NUVEW, we can help you to understand the importance of keywords in content marketing, as well as how to find and integrate the right keywords for your business. Call us today to learn more. 

What Are Keywords?

Keywords or keyword phrases are individual words or sets of words that describe your business, your products, or/and your services. In other words, keywords describe what your content is about. For example, if you’re a business that sells custom-baked pastries, such as birthday cakes and cupcakes, “cake” would be one of your keywords. 

Why Are Keywords Important in Content Marketing?

The first reason that keywords are important in content marketing is that there wouldn’t be content without the use of keywords—it’d be pretty hard to write content about cake, for example, without using the word “cake.” The other reasons that keywords are important include:

• They provide and ensure relevance for your user
• They can help to keep content on track and focused
• Search engines like Google use algorithms that recognize keywords and rank content based on relevance
• Search engines can’t find your content without the use of keywords

How to Conduct Keyword Research for Content Marketing

While you may think that choosing the right keywords for your content is an obvious task—and indeed, sometimes it may be—the truth is that some keywords and keyword phrases rank higher than others. For example, rather than just using “cake,” you might consider using “wedding cake” or “cakes near me,” or “cupcake” instead. But how to know what will rank the highest and yield the best results?

This is where keyword research comes in. Two of the best tools for keyword research are Google Keyword Tool and Google Trends. With the former, you can review some of the most searched keywords that are relevant to your industry; with the latter, you can find out what topics are currently trending on search and design keywords around that. 

Call NUVEW for Content Marketing Support

Integrating strong keywords into your content is an important element of a successful content marketing strategy. At NUVEW, we can conduct comprehensive keyword research based on your business and create content that gets results. To learn more about our content marketing services for Indiana businesses and how we can help, reach out to us directly today.