As a business owner in Indiana, making new customer connections wherever possible in order to increase your profits and your impact should be something that you’re constantly focusing on. One of the tools that you have available to you–and which is completely free–is the internet. Through the internet, you have the potential to connect with more people than businesses 30 years ago could have dreamed of. And one of the best ways to do exactly that is through Facebook.
But for those who aren’t millennials, knowing how to use Facebook and, specifically, how to use it for business marketing, may feel overwhelming. Here are some basic tips to help you along the way:
Make Sure You’re Actually Using a Business, not a Personal, Page
The first step to reaching people on Facebook is to make sure that you’re actually using a business page, not your personal Facebook page. This may mean creating a business page. When you do, make sure you use an image that people will recognize, such as a logo or image that has your business name on it.
Use Facebook to Share Quality Posts
Once your Facebook page is up and running, there are two important things that you should know. The first is that posting frequently and maintaining on only presence matters; the second is that quality matters much more than quantity. Don’t become so focused on posting often that your posts start to lose their value. Instead, make sure that you’re creating or sharing content that your customer base will actually find interesting, engaging, relevant, or usable.
Don’t Forget About the Importance of Visuals
As you launch your Facebook page, don’t forget that it’s about more than just text and blogs; you want to post some visuals, too. Videos, infographics, and photographs can go a long way in garnering user attention and helping your business get positive attention.
Hire a Pro for Additional Help
Navigating Facebook isn’t always easy, especially when you’re already tasked with running a business. Fortunately, you don’t have to do it alone. At NUVEW, our social media marketing professionals can provide you with the digital marketing services your business needs, including social media marketing.
If you want to learn more about social media and Facebook marketing and how our experienced team can help, please give us a call directly or send us a message using the contact form on our website. We offer a full range of digital marketing services.