Important Statistics that Highlight Why You Need a Digital Marketing Strategy

Whether you’re the owner of a startup business that’s just getting its foot in the door, figuratively speaking, or a well-established business in Indiana, having a digital marketing strategy in place and investing in your digital marketing efforts is important. How important? The following statistics, provided by sources like HubSpot, SmartInsights, and Campaign Monitor, will shed some light on just how important working with a digital marketing company such as NUVEW is for your business’s success. 

Local Matters

If you’re wondering whether or not spending time on local SEO efforts will make any difference to your bottom line, consider that 72 percent of consumers who did a local search ended up visiting a store within five miles (Hubspot). What’s more, 50 percent of local searches led customers to visit a local store within 24 hours, and more than 80 percent of consumers conduct online searches that include the phrase “near me” (HubSpot). 

Don’t Forget About Mobile Sites

One reason that working with a digital marketing company is so important is that your business requires a responsive website design. This means that your site should be accessible both on a computer or laptop as well as on a tablet or smartphone. This matters because nearly half of Americans check their phones before getting out of bed, and nearly 80 percent of location-based mobile searches result in an offline purchase. Consider also that the number of unique monthly searches is somewhere in the 100 billion range – half of those are made using mobile devices (Campaign Monitor). And, finally, note that over 60 percent of people are unlikely to return to a mobile site if accessing it was problematic, and that over ⅓ will turn to a competitor’s site instead.

What About Social Media?

Think that just having a website, and one that’s responsive to boot, is enough? Think again. Nearly ⅔ of customers report that seeing a video on social media has influenced a purchasing decision (SmartInsights), and social media and video viewing are the two most popular online activities, capturing more than a third of all of the time that’s spent on the internet.

It’s Time to Invest in Your Digital Marketing Strategy

If your business isn’t already partnering with a digital marketing company with experience in website design and development, social media marketing, SEO, pay-per-click advertising, and more, it’s time to rethink your strategy. At NUVEW, we have years of experience and offer reputable, effective services. To learn more, please contact us by phone or online to get started.