As the owner of a business in Indiana, you may think that when it comes to marketing for your business, merely having a website is enough. However, this couldn’t be further from the truth. While having a website where customers can learn more about your business, including how to contact you for various services or to ask a question about a product is certainly important, keeping your website updated and current is critical, too. Here are some tips for maintaining your business website that you shouldn’t neglect–
Perform A/B Testing
Don’t just assume that because you have a website and that website has all relevant information on it, the site is engaging to the customer. Further, don’t assume that what works today for your site will work tomorrow. One of the best ways to find out whether or not your website is (still) effective is to conduct A/B testing. A/B testing refers to the comparison of two different versions of the same page, with differences being font size, color, graphics, calls-to-action, etc.
Post to a Blog Regularly
One of the easiest ways to maintain your business website and to keep your customers engaged is to keep a blog, and to be sure that you’re posting to that blog regularly (at least once per month). If you’re not sure how to keep a blog or how to generate topics, refer to our own blog or read one of the numerous tutorials out there on blogging basics.
Update Based on New Products, Services, and Other Business Information
Remember, it’s not just your blog that should be updated regularly, but other elements of your website too. This is especially true if anything about your products, services, or other information on your website isn’t current. A great tip when doing this, provided by crazyegg, is to read, visit, and interact with your own website. Do things seem dated? Do you have questions as a “new customer” and answers that you can’t find? Are there any glitches, like links that don’t work or slow load times?
Keep Customers Engaged
Finally, remember that in the digital age, it can be hard to keep customers’ attention, which means that you constantly have to be finding new ways to wow. This might mean doing something as simple as updating text font or color or adding a new graphic to your site, or doing something bigger, like hosting a contest or a giveaway.
Our Digital Marketing Team Is Here to Help
At NUVEW, we know that you may not have the time or the know-how to be updating your website as often as you should. That’s where our team comes in. Our digital marketing professionals are educated and trained in the best and most relevant practices for user engagement and online marketing. To learn more about our services and how we can help, call us today or send us a message at your convenience.