Small businesses in Indiana may be niche, local, and customer-focused (all things that can help earn brand trust and recognition), but the truth of it is that no matter how great your small business is, you’re still going to have to work hard to beat the bigger guys. Indeed, a small, local company can hardly compete with a Walmart-sized one.
But that doesn’t mean you can’t succeed in your market or reach the customers who matter most to you. It just means you might have to work a little bit harder. Targeted digital marketing efforts can help. Here are some tips for ensuring that your website is keeping up with the big fish–
Conduct a Website Competitive Analysis
A competitive website analysis involves learning who your competitors are, finding out what competitors are doing well and where they could improve, and then using this information to form your own digital marketing strategy. If you really want to dig deep, you can even ask your potential customers about your competitors, use your competitors’ websites while acting as a customer, or work with a marketing company to get down to the nitty-gritty of what your competitors are doing.
Invest in Search Engine Optimization
Regardless of what your competitors are doing, there are probably a few things that you could be doing better and that will make your website (and business) more competitive. One of these things is investing in search engine optimization (SEO). Investing in SEO will help to move your website to the top of the search results page, which can have a significant positive impact on your business.
Prioritize High-Quality Website Design
It’s not just about driving users to your site via great SEO efforts; it’s about making sure they have a great experience once they’re there. This means that you need to have a well-designed website that is not only visually attractive, but functional, too.
Post Great Content
Having great content is important for myriad reasons. First, great content will organically enhance your SEO, making it easier for search engines, and therefore potential customers, to find you. But having great content can also be engaging for users, providing them with the interesting and relevant information they’re looking for.
Our Content Marketing Specialists Can Help
At NUVEW, we know what it’s like to feel like a tiny fish in a big pond – we’ve been there ourselves. If your small business is struggling to stay afloat when it comes to your online marketing efforts, our team of digital marketing specialists can help. To learn more, please call our team directly or send us a message telling us a little bit more about your business and how we can be of service.