The primary goal of any business in Indiana is to increase its profits. But doing this takes hard work, and most successful business owners will tell you that earning customer trust is a huge part of making sales. 20 years ago, earning trust might have been easier – business representatives and customers often interacted in a personal, one-on-one basis, which could immediately create a sense of dependency and loyalty. Today, however, businesses that are doing their marketing online (which all businesses should be) may have a more difficult time earning customer trust. Without a customer actually interacting with a human person, how can that customer be confident in their choice of business?
Limit Ad Content
Ad content can be a great way for your site to generate extra revenue, but no one enjoys pop-ups and advertisements that are never-ending. A site that has too many ads and pop-ups can feel spammy, and a consumer may not only feel like your site is unprofessional, but may actually abandon your site as a result.
Tell the Customer Who You Are
Sure, your website may be inanimate, but you’re not. Who are you? Why is your business important to you and your community? What type of positive impact do you want to make on the consumer’s life? Why do you do what you do? Telling the customer who you are and giving your business some personality–and something that the customer can relate to–helps to not only build trust, but also empathy, too. Empathy can be a powerful motivator in marketing.
Highlight Your Accolades
If your business has been granted any special certificates, recognitions, or other signs of trustworthiness, highlight these things on your website! Five-star reviews, an A+ rating from the Better Business Bureau, certificates of excellence, etc. can all be used to show customers that you are indeed an ethical, dependable business.
Make Yourself Available
Even though we live in a digital age, there will be customers who do want to talk to you in person (or at least via online chat) about your products or services before they perform any meaningful action with your business. As such, it’s important that you make yourself available. An online chat service, email address, and a working phone number are all important.
Invest in Website Design and Marketing
Even the most trustworthy of businesses in the world might be dismissed by a customer if load times are slow, the site seems spammy, content isn’t easy to navigate, graphics look like they’re from the 90s, etc. One way that you can immediately increase the professional nature of your content marketing is to invest in website design and marketing services from an experienced company.