The process of marketing to consumers in a digital way is constantly changing, in large part because technology is constantly evolving. While website content used to primarily be text, blogs, and perhaps an image or two, today, infographics are starting to dominate the online world. Consider the following information about infographics and why the incorporation of infographics should be a key part of your digital marketing strategy–
What Is an Infographic?
Before we go any further, you may be scratching your head wondering what in the heck an infographic even is. By breaking down the portmanteau into two parts–info and graphic–it’s easier to make sense of the definition of an infographic: a visual image, such as a chart or diagram, that is used to represent data or information. Infographics today usually involve a combination of charts, images, and text to provide a user with a succinct overview of a concept.
Why Your Digital Marketing Strategy Should Include Infographics
If you haven’t tried out infographics on your website, you could be falling short of the potential reach of your digital marketing efforts. Statistics show that infographics add a lot of value to content. Indeed, some of the top reasons why infographics are valuable include:
- Infographics improve SEO. Ensuring that search engines can find your business is a top priority. Infographics help to improve your SEO efforts for many reasons, including the fact that visuals are more shareable than text alone. As such, the chances of your infographic going viral are higher than are the chances of your blog going viral. The more your infographic is shared, the more your SEO will improve. (One source reports that infographics are shared on social media sites three times more than any other type of content.)
- Information in infographics is easily absorbed. Consumers today are very busy, and the truth is that most aren’t spending their days reading every single word of text that you publish. Which is why an infographic has such potential – an infographic can engage a user and provide them with relevant information that they can absorb in a fraction of the amount of time that it would take them to read the same information in pure text form. In fact, infographics are so engaging that Hubspot reports that infographics generate 72 percent more views than other types of posts.
- Infographics help consumers remember your brand. Things like colors, images, and fonts can make a big impression on a user, and all of these things can be used to highlight your brand style and message and help a user remember it. In other words, you can use an infographic to highlight your brand, tell customers who you are, and distinguish your brand from competitors.
Partner with Our Digital Marketing Specialists Today
Creating an effective digital marketing campaign requires paying attention to trends and best practices, something NUVEW is great at. To learn more about infographics and how to incorporate them into your content today, reach out to our digital marketing specialists by phone or online now.