Is your website feeling a little dated? Was it last updated a few years ago? Do you know that your website is stale and needs a facelift, but you’re not sure where to start or your budget is small?
One easy way to freshen up your website and potentially drive more traffic is to change your color scheme. As you’re thinking about your website’s redesign and how to pick a color scheme that vibes with your brand, consider these tips—
Choose Colors that Fit Your Brand
Saying, “choose colors that fit your brand,” might sound a little confusing—after all, how do you know what colors will best associate with your brand, and how can you be sure that all of the thousands or millions of customers out there who interact with your brand will feel the same way?
The answer is color psychology. Yep, there’s actually a science that looks at color associations, and these associations are powerful. For example, most people would agree that the color red can be indicative of power or anger. Green, on the other hand, is often associated with nature and life. White is a color that’s usually associated with purity and hope; black with death, sophistication, mystery, or evil.
When thinking about your brand’s colors for your website design, consider what type of company you have and what your products or services are.
Take a Crash Course in Color Theory
At its core, color theory is basically understanding what colors work well together and why. If you’re scratching your head, picture a color wheel. When colors are complementary, they sit across from each other on the color wheel, such as red and green; when colors are analogous, they sit next to each other on the color wheel, like green and blue-green; and monochromatic colors are all different versions (shades) of the same color. Choosing a color combination that fits into one of these color theories and being consistent can help your brand stand out.
Get Help from a Professional
If you’re struggling to make sense of color theory and color psychology and don’t have the time or the interest in taking a deep dive into these topics, you may be best suited to hire a professional for help. A professional web designer can help you to choose colors that work well for your brand and match your brand’s personality and purpose. Most web designers consider themselves to be artists, and therefore will have advice for which color combinations work and how to best integrate them into a website.
At NUVEW, we’ve been specializing in website design for years and would be happy to sit down with you to talk about your business’s needs today. Reach out to us by phone or online at your convenience to get started.
