Is Your Website Both Appealing and Informative?

Posted on May 24, 2016

Beauty and Substance

Everyone wants the best of both worlds when it comes to website design. The fact is web design continues to advance every day, with new and exciting platforms continually popping up. Its true that everyone likes a beautifully designed website, but how important are the looks of a website when it comes to getting traffic and driving new leads? While most people do enjoy landing on a website that catches their eye and grabs their attention, the fact is if they can’t find the information they’re seeking then they likely won’t stick around much longer after the wow-factor wears off. That’s why it’s so important to generate the best content possible even if you have one of the most beautifully designed websites on the Internet.

Know Your Audience & Understand Their Needs

This is especially true if you run a law firm. People who are looking for legal help most likely aren’t looking for beautiful web design. These are people who have a problem and they want to find answers to their questions and concerns. Therefore, the content your website provides is much more important to this kind of audience than a fancy or flashy website with lots of bells and whistles. One of the keys to consider when you design your website is do it with the right keywords in mind. That means you need to know and understand your audience and the kinds of search terms they will be using to find you.

Put Content First

Your content needs to be a priority over the look of your website. That means you need to answer important questions that your target audience has. Whatever it is your potential clients are looking for they should be able to find on your website. If you can’t answer their specific questions then your content won’t keep them engaged and they will move on. Likewise, by adding links to other content on your website that might be relevant to your users you can keep them on your site longer, which helps your search engine rankings. It also means they are more likely to contact you and become an actual client or customer. It’s also important to keep your content fresh and update it with new information as often as possible.

Get More Visitors…Get More Customers

By implementing these strategies into your website design you will not only be able to attract more visitors, but you’ll also be able to keep them on your site longer and keep them coming back more often. At NUVEW we help businesses improve their web design as well as their content marketing. Please contact us to learn how we can help you get the most of your website design. Just click here or call 219-323-3343.