Is Your Website Design Effective?

Posted on January 24, 2017

What Makes a Website Design Great?

There are literally millions of different web designs on the Internet. Some website design are made to wow their users. In fact, some designs are purely for show and nothing else. Other websites are designed to be effective and aren’t too worried about how they look. Some offer the best of both worlds and are both pretty and effective at the same time. So what really makes a great website design? First, how do you define great? If your goal is to get leads and conversions – which is really the point of any ecommerce website – then a great web design accomplishes those purposes. On the other hand, if your site is pretty but doesn’t lead to conversions then can it really be considered great?

Effective or Attractive?

The Internet is full of thousands of great looking web pages that don’t attract enough visitors. There are many other websites that do get a lot of users, but still don’t gain enough conversions. So why are looks not enough? Great web design must have many elements and if you can create a website that is both nice looking and extremely functional then more power to you. However, if you had to choose between beauty and function then which factor is more important? It turns out that great web design makes your message effective and not just attractive.

What About Legal Offices?

One important example of this can be found with websites designed for legal offices. Attorneys have to take a different approach to marketing than most businesses, so it’s especially important for them to create websites that clearly and concisely convey their message in way that prompts their visitors to act. While an attractive website might grab visitors’ attention, will it actually be effective at getting them to act: in this case contact the lawyer for a consultation? For an attorney, a website that is more focused on the content and the message being delivered is a more effective website than one that is focused on the look of the site.

Get Web Design Aimed at Conversions

So, does your website need a boost? Is your design achieving its actual intended results or is it just a pretty face, so to speak? Of course, a beautiful website is always nice to look at but unless it actually gets your users to act, then that beautiful design is really just going to waste. Don’t let your website design hurt your business. Make sure it leads to conversions. At NUVEW, we understand which design factors and techniques will lead to more visitors and get them to act. Please contact us today and let us help you create the perfect design to get more leads and conversions. Call us at 219-323-3343, or connect with us online by clicking here.