What Is Voice Search Doing to SEO as We Know it?

Posted on February 9, 2016

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SEO is a lot like a child. It develops, changes, grows and has its ups and downs. For all the news and commentary you hear about SEO, the one constant seems to be that it changes. Of course, search engines will likely always be important, but the methods used in an effort to stay on top of those search engines is an ever-evolving roller coaster of ideas and strategies. One of the latest trends to have a big impact on SEO, and the mobile industry in general is voice search. Digital assistants are becoming all the rage.

Voice Search Popularity Growing

You’ve probably heard of Siri, Cortana and Google Now already, and it’s very likely that you’ve used one or more of these digital assistants to perform a search while on the go. Likewise, you probably know already how these digital assistant tools are making a difference in how people use their mobile devices. But did you know that these voice search assistants are also starting to have a direct affect on the SEO world as well? Here are just a few interesting numbers. According to a study from Northstar research. Fifty-five percent of all teens use voice search at least once a day. For adults the number is 56 percent. Why so popular? The simple answer is why take the time to type a search query when you can just speak it.

Voice Search = Specific Search

One of the biggest reason voice searches have become so popular and one of the big reasons they are changing SEO is because more searches now take place on mobile devices than they do on computers. Because web users can use such natural language and detailed search queries through voice, search queries are becoming a lot more specific, which means in order to match those searches websites have to account for more keywords and phrases than ever before. Whichever site most closely matches a specific search query that is the site that’s going to show up at the top of the results.

Get Direct Answers

Another big change to SEO from voice searches is direct answers from search engines. In other words, Google, as well as other search engines, is providing direct answers to users’ questions instead of listing several site options for users to click through to find their answers. There’s no question that digital assistants are here to stay and it looks like they will continue to have a large impact on SEO practices and strategies. Make sure you don’t get left behind. Please contact NUVEW to make sure your SEO practices are keeping up with the latest trends in voice search. Click here or give us a call at 219-323-3343.