Search engine optimization, or SEO, is a marketing tool that’s been of critical importance for the last decade. But as technology gets smarter and trends change, relying on keyword stuffing, content density, and lots of links just won’t cut it. In fact, doing these things references an outdated strategy. In 2019, a lot has changed, and SEO isn’t going to be left behind.
As you design your website and create content to market to your customers–or hire a pro to do it for you–here’s what you need to know about the changing SEO landscape and how to stay ahead:
What Your SEO Strategy Should Do
The first thing to be thinking about as you consider evolving SEO techniques in the modern era is exactly what the purpose of SEO even is. Your SEO efforts and the strategies that you build and implement should be aimed at:
- Improving your communication and media operations
- Organically driving traffic (valuable, targeted traffic) to your site
What You Need to Know About Today’s SEO
In order to do either of the above, you’ll need to do more than just add links like crazy or make sure you’re using–and linking–keywords; instead, a successful SEO approach in the new year will require:
- Understanding your user;
- Creativity and collaboration;
- Amazing communication and storytelling skills; and
- True evaluation of the user experience and user intent and needs.
Today’s SEO professionals can no longer be good at just creating content or doing keyword research or even building websites that are attractive – SEO pros must know how to tell a brand’s story in a way that connects with the intended user.
Start Your User Research Now
Based on what we know about effective SEO today, we know that simply posting content without really committing to researching your user base first will be a wasted effort. The sooner that you start your user research, on the other hand, the sooner you can accurately answer questions about your user and what drives them, what they want from a product or service, why they’re searching, and their values. Then, you can create meaningful content that will not only resonate with the user, but also position you as a leader in the industry.
NUVEW Can Help
At NUVEW, our SEO and digital marketing professionals are passionate about providing our clients with the best services, which means taking the time to learn about your audience and craft a narrative that really hits home. To learn more about our SEO and digital marketing services and how we can help your business improve its media operations, reach us today by phone or online.