What’s a Content Marketing Unicorn?

Have you heard of the phrase “content marketing unicorn”? Unicorns are the best of the best – the creme de la creme of content marketing, representing the top three percent of content marketing campaigns. A digital marketing unicorn, then, is the person (or team) who makes it all happen. This person knows the ins and outs of SEO, is a digital PR specialist, knows how to build websites, and understands that quality content is king. 

Bringing your website up to “unicorn” status can be difficult, but isn’t impossible. And it’s something you should aim for – by building the best website possible and integrating the highest quality content marketing strategy, you can reach more people.

How to Make Your Website a Unicorn

Making your website stand out amongst the rest takes a lot of work. But with the right team and strategy in place, you can do it. Tips include:

• Prioritize organic SEO. Organic SEO means that search engines are placing your page at the top of the results page, and people are finding your site, organically – that is, without paid ads. While paid ads are a useful strategy, the number one thing that you should be doing is trying to drive traffic to your site organically. By focusing on organic means, you’ll have to prioritize quality content.
• Improve your click-through rate. Your click-through rate refers to the rate of people who click a specific link on your site compared to the number of actual users on your site. Click-through rate, or CTR, is one of the most common metrics used to measure the overall success of a website. CTR can usually be improved by upping the quality of content, using emotional titles and headings, and making sure your calls to action are clear.
• Improve user engagement with social media. Social media marketing is one of the best ways that you can connect with and engage users, assuming you’re actually posting good content!
• Make sure all the basics are in order. In addition to the content that you post to your website, you’ll want to make sure that all of the basics are in order, too. This includes fast load times, great graphics and visuals, easy-to-read text, and a user-friendly experience overall.

Hire Our Digital Marketing Unicorns Today

At NUVEW, we have years of digital marketing experience under our belts, as well as a diverse team of professionals skilled in everything from website building to SEO and more. We aim for “unicorn” status. To take your website to the next level, reach out to our team by phone or online today.