Social media; it’s that ever-present online entity that rules and controls the universe. OK, so maybe social media entities like Facebook, Twitter, Instagram, Google+, Pinterest and all the others don’t actually rule the universe, but they do play a huge role in many people’s lives. They can also play a big role in the business world, especially in the world of online marketing.
Time for Change
With the New Year officially here many media pundits are examining how the world of social media will play out over the next 12 months. The world of social media is constantly changing and 2015 will surely be no different. So what kind of changes should we expect this coming year from Facebook, Twitter and the like?
Facebook in Your Wallet
There’s no shortage of companies and formats that want to become your wallet these days, including Google and Apple among them. According to some rumors Facebook is also interested in this burgeoning market. Reportedly, the giant social media company has an app that’s designed to allow its users to pay each other free of charge by simply using their debit card info. The company already has an Autofill feature that enables users to save their credit card info with Facebook. This allows people to use that info to shop with 450,000 e-commerce businesses all over the web. These two features could play a huge role in how people shop online.
Shop From Afar
Meantime, Facebook and Twitter are both reportedly testing shopping applications for the near future. This feature would consist of a “buy” button that would appear next to some posts and tweets and allow users to buy things with a simple click of a button, and they wouldn’t even have to leave Facebook. This would allow websites to have access to customers without even having those customers visit their sites.
Smart Devices Getting In Touch With Their Social Side
Our world is becoming increasingly reliant on technology, and with that fact more and more devices are getting smarter, including mobile devices, appliances and many other common household items. One trend to watch for in 2015 is the growing connection between these smart devices and social media sites. More and more of these devices are pushing information to Facebook and other similar sites in an effort to track and share information with our “friends.”
Are You Socially Prepared?
There is little doubt that social media will continue to play a key role in the world of online information sharing and marketing. That means having the right social media marketing plan for your growing business is key. Need help developing this plan? Then contact us at NUVEW today, or call us at 219-323-3343. Click here for a list of services we provide.