If your website looks like it was built in the ‘90s or the early 2000s, it’s time for an upgrade. How your website looks is as important as how your website performs. If you’re missing out on conversions, your website could be to blame. As you update, make sure you keep these five important elements in mind—
The first thing to consider is website speed. Data shows that the longer a webpage takes to load, the lower the conversion rate. To be sure, website conversion rates drop by an average of 4.42 percent with each additional second of load time. So, if you’re losing customers and you aren’t sure why, it could have something to do with speed. No one wants to wait for a page to load; fixing this should be a top priority.
2. Calls to Action
Does the current version of your website use calls to action, or CTAs? If not, it’s time to incorporate those—effective CTAs can increase conversion rates. A great CTA not only gives direction to users by asking them to do something, but can also be a measure of success and a way to determine whether or not the website is achieving its goals.
3. Search Engine Optimization
Search engine optimization, or SEO, is something that should be incorporated into every website. SEO is the process of optimizing content on a website so that search engines can find it and are more likely to place it at the top of a search results page. There are numerous different tactics to maximize SEO—talk to our SEO professionals at NUVEW to learn more.
4. Graphics and Images
Great graphics and images are an integral part of any website. Rather than pulling stock photos from the web, it’s worth investing in a photographer who can take pictures that will help to build your brand. Photos that feature people are usually the most engaging for an audience. When incorporating graphics and images, don’t forget the importance of titles and alt text.
How are you using analytics? Using analytics, such as Google’s Analytics tools, is an essential way to learn more about your webpage, how users are interacting with it, and how it’s performing. Google Analytics has free features that small business owners can use, as well as features that are only available for fee-paying customers.
Call NUVEW for Website Design and Development Help Today
If you’re building a new website, let our experienced team at NUVEW help. You can reach our Illinois website design and development professionals by phone or online at your convenience.