Your primary goal is to drive the maximum number of visitors to your website, and then convert those leads into sales, right? Surely, you’ve been brainstorming about the various ways to do exactly that, from enhancing the user experience and creating personalized content to integrating keywords and more. But what if the task was to deter customers from your page?
By understanding some of the quickest ways to lose potential customers who visit your website, you may be able to identify some of your marketing shortcomings and make changes. In other words, here are five things not to do—
- Make It All About You
Sure, your customers want to know who you are and why you’re great, but they’re more interested in how your product or services can solve their problems, which means that you should really be making it about them. If all of your website content is about how great you are, you can be sure that you’ll turn many potential customers off to your brand.
- Make Sure Forms and Pages Don’t Work
There is nothing more frustrating than filling out a contact form, attempting to make an online purchase, or even trying to get to a separate website page only to have the site crash – again, and again. This is especially true if the customer has just spent time filling out their data, only to have it be lost somewhere online.
- Ensure a Really Slow Load Time
Equally as frustrating as pages that crash are pages that won’t load. In fact, slower page load time results in an increase in page abandonment, with one study showing that a 10-second load time results in a page abandonment rate of over 30 percent. What’s more, 47 percent of customers expect a page to load in two seconds or fewer. Which means that if you want to lose customers, you can easily do so by maintaining a slow site.
- Hide Your Information
An easy way to ensure that your conversion rate stays nice and low and that you never make a sale is to make sure that all of your critical information–like how to contact you–is hidden somewhere within the depths of your website. When customers have to spend more than a few seconds looking for key information about a company that they need, ranging from hours open to prices to contact information and more, they’re likely to abandon the site.
- Make False Claims
Finally, a quick way to diminish your customer base is to make baseless claims. Don’t claim that your business has been around longer than any other company in your industry if it’s not true; don’t claim that you can repair 100 percent of broken items if the true number is closer to 90 percent; and don’t claim that you’re “the best” if you actually have only a mediocre standing amongst your customers. It’s best to stick to the facts, and never make promises you can’t keep.
Call NUVEW for Help Maximizing Your Digital Marketing Approach
To learn more about how to maximize your digital marketing approach and drive more qualified leads, reach out to our digital marketing professionals at NUVEW for tips and assistance. We know how to design websites, create awesome content, and enhance the user experience.