Rather than just targeting potential customers at random, putting whatever content you create out into the digital world without giving much thought to for whom it’s intended, personalizing your marketing approach can have a positive effect on your conversion rate. To be sure, the outcome of one study found that 94 percent of businesses reported a rise in their conversion rates after personalizing their websites; another study concluded that companies that personalized their emails experienced a 92 percent increase in conversions.
This data shows that the personalization of online marketing efforts can clearly have an overall positive outcome on a company’s bottom line; however, it’s important to note that this strategy only works when done correctly (not all companies experienced the same positive effects of personalization). Here are some tips for making your marketing and SEO efforts more personalized–
Start With Data Collection
It all starts with collecting the right data about your users and your customers. Once you understand more about who your customers are (men/women, young/old, city-dwellers/suburb-livers, socio-economic status, interests and likes, etc.), you’ll be able to create buyer personas and more targeted, personalized ads.
Plan Your Content
Again, rather than just posting content to your site randomly, each piece of content that you upload should be planned and intentional. If you have an idea for a piece of content, you should identify why that piece would resonate with your buyer persona, i.e. your target customer. What types of content will be most interesting to your buyers? Most useful/?
Work with a Digital Marketing Specialist Who Knows How to Personalize Things
Imagine this: each user who visits your website has a unique experience that is based on either a) their past actions (i.e. from where they were referred, whether or not they’ve completed a transaction online in the past, etc.) or b) their current actions (what products they’re looking at, the time of day they’re on the site, etc.) or both. When different customers see different content that is specifically targeted for them, conversion rates are almost always inevitably increased.
Contact NUVEW Today to Learn More About Personalizing Your Marketing Efforts
At NUVEW, we are a team of online marketing, SEO, content, and digital marketing specialists who know how to design and maintain websites that are intended to drive leads and increase conversions. To learn more about working with us, please call us directly today or send us a message telling us more about your website and marketing needs.