Within seconds of opening a website, we form an opinion. Some websites are inviting, visually interesting and keep us returning. Others leave us with either a bad impression or nothing gained at all. Business owners often wonder what distinguishes a good website from a bad one. Everyone has different tastes, so appealing to a broad audience can sound like a challenge. However, there are a few web elements that are universally appealing, and you should incorporate them into your site’s design. NUVEW Web Solution explores seven key elements that make up a perfect website.
Purpose and Clarity
The first step to creating a website is to identify its purpose. This overarching theme drives everything you include: content, graphics, color schemes and many other features. Determine what you want to accomplish with your website, and you can decide:
- How you will manage your website,
- The kinds of content you’d like to include, and
- How to communicate messages to visitors.
If you don’t know what purpose your website serves, then you won’t have any direction to take with content. You must first define your target audience so you can provide a suitable client experience. For instance, are you targeting the general public, or are you looking for certain professionals or a subgroup? Clarifying this intention lets you successfully appeal to the right individuals.
The average internet user is quite impatient. You have a fraction of a second to catch their interest and keep them on the page. Slow loading times, inaccessible content and other functional issues may turn clients away. Keeping things relatively simple makes it easier for users to navigate your page and find the information they are looking for.
A user-focused site should be accessible. Think about your visitors’ needs. You want everyone to be satisfied with the experience, so tailor your content accordingly. The goal is to convince clients to complete an action by contacting you, so include a “call to action” to prompt them.
A website that’s easy to navigate will retain more visitors than one that is hard to explore. Make sure your site map is well-developed and logical so clients won’t have to click excessively. Include “breadcrumbs,” which is a series of keywords that shows how the user got to the page. For example, an attorney’s child custody page breadcrumb may look like: home>services>family law>child custody. This makes it easier for clients to explore your website.
A website’s appearance has a profound impact on how an audience will react. Beautiful visuals paired with informative text and graphics create an all-encompassing experience that draws the eye and keeps clients on the page. Create a unique visual appearance to stand out.
Websites are where lots of clients go for updates related to your company and its field. Providing regular blog posts or social feed allows you to engage clients and give them additional information that they will appreciate.
SEO and Analytics
SEO is important to tracking your site’s visibility in Google. These efforts are important to higher rankings, which mean more clicks and potentially more conversions. Analyzing your search ranking data reveals what keywords are most profitable and should therefore be targeted in your SEO efforts.
Discuss Your Goals With Our Team
Creating a functional, visually-stunning website is possible with our talented team at your side. Call our website developer at NUVEW Web Solutions to enhance your digital presence.