Email Marketing

What Really Drives Successful Social Media Marketing

Content Is the Key to Social Media Marketing

How is your social media marketing going? Are you getting the followers and leads you really want? Are people clicking through to your web page via your social media platforms? If you are using social media as a marketing tool but you aren’t getting the results you desire then you might need to take a closer look at your content. As with anything else in the online marketing landscape, the quality of your content is extremely vital in the success of your campaign.

Why Is Content So Important?

It’s been said before and it will be said again: content is king. No matter how many times it’s been repeated some online marketers just don’t grasp the importance of using quality content in their social media marketing efforts. Even those that do, still might know understand how do create the right content that will help them stand out. Here are some key methods to creating content that makes a difference.

Keep on top of the industry – SEO and social media marketing are constantly changing, which means what works today might not work tomorrow. Thus, it’s important for you to stay on top of the latest trends and strategies that work. So be prepared to learn and re-educate yourself regularly.

Organic content – paid marketing has value, but that content will never surpass the value of quality organic content. Additionally organic content is cheaper. While it may take longer to get a return on your investment, over time it will bring greater, and longer lasting benefits.

Quality is always better than quantity – the old saying goes: quality over quantity. It’s true in so many things, including social media. Make sure your content is useful and that your users/followers will find value in it. Don’t post just to post. Make sure the content you share is meaningful and that it has a purpose.

Visual content – people love to see quality content whenever possible. After all, they say a picture is worth a thousand words. If you have images or videos that send a message better than words, then always think visual first.

Social Media Content Done Right

No matter what type of business you operate these days you have to have a social media presence. Without that you will miss out on new customers. However, your social media marketing must be done right, which means your content must be effective. At NUVEW, we create useful and meaningful social media content for our clients. Please contact us today for help with your social media marketing. Click here or call 219-323-3343.

What You Need to Know About Content Marketing

More Than Words on a Website…A Munster Content Marketing Agency is Here to Help!

So what do you think of when you hear the term content marketing? Does your mind conjure up a blog space with a few entries here and there, or perhaps some specially crafted emails aimed at getting some new customers? The truth is content marketing consists of much more than a few blogs posts or marketing emails sent out to would-be customers. Content marketing takes a concerted effort, over time, and you have to be prepared to be stick it out.

It Takes Effort

The first thing you need to know is that content marketing requires serious effort. That means you have to consistently produce effective and relevant content that is engaging, interesting, timely and informative. You can’t just do this once or twice a month; it takes a consistent approach without giving up after a few posts. To that same end, an effective content marketing strategy also takes time, and a lot of it. You can’t just whip something together and throw it on your site. You have to brainstorm and strategize your topics, your intentions and then do the research to come up with content that meets your intended goals and purposes.

It’s a Long Process

Speaking of time, effective content marketing also takes a long time to be successful. In other words, it doesn’t happen over night. Two things to keep in mind here. One, you can’t create a whole bunch of content at once and expect that it’s effectiveness will last forever. Likewise, you can’t just post a few new pieces of content occasionally over a long period of time and expect to get results. Remember, there is no end in site when it comes to content marketing. It’s an ongoing process.

It’s Not Cheap

Of course, everyone one would like content to be cheap, and indeed it can be. However, the old adage is typically true: you get what you pay for. If you hire someone to create content at a cut-rate then you will likely get cut-rate content in return. You have to be prepared to hire talented writers and pay for the quality content you desire.

That’s Just the Beginning

Lastly, you also need to realize that creating the content is just the first step. After you have it you have to promote it and make sure it’s optimized for your SEO strategies. You also have to share it in the right places, in the right way and with the right audience. This is also a process that takes time and effort, all of which can bring lasting, positive results.

We Provide Quality Content

At NUVEW we work with talented writers to ensure that we consistently provide quality and effective content for your website. We understand that it’s a process and we are prepared to make it successful over the long haul. Please contact us today for professional content marketing services. Call 219-323-3343 or click here.

Email Marketing Plans Done Right

There are many types of marketing plans that businesses can use to show off their mojo. Social media and online advertising are two of the most common marketing tactics currently favored in the advertising world. While many types of marketing plan have come and gone one that still remains relevant today is email marketing. While some in the advertising industry might have already given email marketing a burial, that is a mistake. That’s because effective email marketing can still be a very valuable tool in reaching your customers and getting important information to them when they need it. (more…)