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Category: Mobile Marketing

Category: Mobile Marketing

What Data Should I Be Tracking for Optimal Marketing?

A successful online marketing campaign is about implementing a successful strategy, reaching customers, and converting leads into sales. But in order to be as most effective as possible, it’s important that marketing efforts--and relevant data points and

Customer Retention vs. New Acquisition – Which Matters More?

If you are a business owner in Indiana, acquiring new customers is surely one of your primary goals - after all, new customers help a business grow and thrive. In fact, if you have a marketing strategy

Word-of-Mouth vs. Digital Marketing – Which Is Better?

Many companies throughout the state of Indiana have been in business for decades, and have been serving customers long before the internet was even a thing. Back in those days, word-of-mouth marketing--which refers to simply having your

What Is Social Media Marketing?

How does social media marketing work, and why is it important for my business? There are various forms of digital marketing that are important for a business. To be sure, some of the strategies that companies often

The Value of A/B Testing

What is A/B testing and is it something I should be doing? Digital marketing, which has proven to be crucial for a business’s success in today’s world, is, in large part, the process of identifying your target

The Value of A/B Testing

March / 12 / 2019
Use Social Media to Increase Sales for Your Small Business

Social media is an affordable and viable option for you to use to get the word out about your business. Today it is estimated that three billion people use social media to connect with family, friends, and

Is Your Website Attracting Enough Organic Searches?

If you have been in business for five years or more now, your customers probably use your website to get information about your products and services. It is good that you have trained your customers to use

How to Convert Leads into Sales

As a business operating in your local community, one of your top priorities is to convert more leads into sales, thereby increasing your profit margins. But while maximizing conversions may seem easy in theory--offer a great product,

How to Convert Leads into Sales

January / 29 / 2019
Strike The Best Work, Life Balance As A Small Business Owner

How to Keep the Best Life Balance As A Small Business Owner While everyone strives to keep family and work as separate as possible, entrepreneurs are especially vulnerable to falling into an almost constant flow of work.

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