As a business operating in your local community, one of your top priorities is to convert more leads into sales, thereby increasing your profit margins. But while maximizing conversions may seem easy in theory–offer a great product, engage your customer, make an ask, and voila!–it’s not always that simple. If you have a website, and even a skeleton of a content marketing strategy in place, then knowing what steps you can take to convert more leads into sales is critical. Here are some tips you can start implementing today–
Use Social Media (Especially Platforms Your Competitors Aren’t Using)
One way that you can reach more customers and increase your growth is to start using social media. If you’re already on some social media sites–the big ones are Facebook and Twitter–then consider expanding to social media platforms that your competitors aren’t using. One key to doing this successfully is to try to find a social media site that’s relevant to your target audience. For example, if you sell crafts or artwork, a site like Pinterest might be appropriate. If you’re in the pet care business, a site like Catster or Dogster might be ideal.
Do a Giveaway
Another way to both attract customers and increase your fan base and encourage people to transform from a lead to a sale is to offer a giveaway or some sort of freebie. Crazyegg.com suggests a social media giveaway coupled with a reward for people who share the advertised giveaway with their friends. Another option is throwing in something special–like a free tote–with every purchase that a customer makes.
Ask Your Customers Questions
A lot of companies are so preoccupied with providing their customers with information that they completely forget about the value of getting customer feedback. If you truly want to engage your customer and give them what they want–thereby increasing your conversion rate–you need to ask your leads questions. This can be as simple as asking what your lead is looking for in a product or sending a follow-up email saying something to the effect of, “We noticed you looked at the xyz product. Have you made a decision?”
Work with a Great Content Marketing Company
Finally, if you’re not already partnering with an experienced content marketing company, doing so may make a significant difference in your conversion rate. At NUVEW, we offer website design and development services, local SEO services, social media services, and content creation services. To learn more about how we can help you get more sales and fuel business growth, reach out to us today at 219-323-3343 or send us a message directly.
How to Keep the Best Life Balance As A Small Business Owner
While everyone strives to keep family and work as separate as possible, entrepreneurs are especially vulnerable to falling into an almost constant flow of work. Owning a small business takes a lot of time, effort, passion, and hard work and this can translate into too many hours of working “off the clock.”
There are ways to help keep your family happy while balancing the demands of being an entrepreneur.
Communicate. Make sure to discuss with your family the basics of what is going on at your business. Maybe it’s your busy season or you are on deadline. If your family is in the know, they will be better able to handle the long hours and during-dinner phone calls. On the flip side, make sure your employees understand when you are off and who to contact instead of you for help.
Schedule. Quality time with your family should be on your calendar. Family events should be no different than business meetings. Both should be planned and should not be interrupted by the other.
Delegate. A benchmark of being an entrepreneur is often having a say in everything about the business. While you should be aware of what is going on every day, you also need to hire, train and trust employees that will keep your business running smoothly while you are away.
Shut down. While it’s good to stay connected to your employees and business, you need to have boundaries. This may be turning off your phone during dinner, your kids’ sporting events, vacations or at a certain time every night.
Focus. Whatever you are working on – whether it’s work or play – make sure you are concentrating on the task at hand. The more focused you are on your current effort, the sooner you can wrap it up and move on to what’s next. Plus, your family will be happier if you are immersed in your time with them and not jumping at every beep your phone makes.
Prioritize. There may be days that you won’t get everything done on your to-do list. Making sure you know what is most important on both the family and work sides will allow for a sense of accomplishment on what gets done and the ability to let go of what didn’t as there’s always tomorrow.
Our Team Can Be Part Of Your Team
We can be the trusted professionals for your website and social media needs. At NUVEW, we offer such services as website development, website design, search engine optimization and social media management. Our skilled crew can help you work toward your goals and ease some of the stress of running your business. We can be your web solution experts!
Connect With Us For A Web Site Plan
As small business owners ourselves, we understand wanting to have a flourishing business as well as a happy family. Contact us today to discuss how we can help you keep your work, life balance by allowing us to manage some of your marketing. Reach us by phone at 219-323-3343 or connect with us online.
Make Sure These Features Are Part of Your Mobile Web Design
Unless you’ve been living under a rock, or you just got back from being stranded on a deserted island, then you already know the importance of mobile web design. If your website is not responsive, aka mobile-friendly, then chances are you’re missing out on a lot of potential visitors. Yes, most people are already aware of the importance of mobile design. However, just because your website is mobile-friendly, that doesn’t mean it’s designed right.
Key Mobile Design Features to Include
There are several aspects to mobile web design. So what elements do you need to have in order to get it right?
Easy-to-Find Contact Information – remember, when you’re on a mobile device, the screen is much smaller than a desktop computer. Therefore, your contact info should be easy to find and clearly labeled. After all, it’s one of the first thing visitors look for if they’re interested.
Easy-to-Read Text – to go along with that point, the text on your mobile site should be clear and easy to read. Choose fonts that are simple and text that is large enough for your visitors to easily see. If they can’t see it clearly, they won’t likely stick around to see what the content actually says.
Quick Performance – speed is crucial for any website, but mobile users have even less patience than desktop users. Your page loading speed must be up to standard or you will lose visitors fast. You only have about a second, sometimes even less, before a visitor gets impatient and leaves.
Social Media – of course, social media is also important in mobile design. So your social media links should also be easy to find and clearly marked so your followers can get right to them if they desire. The buttons should be big enough to easily use but not too big so as to be obnoxious.
Have You Looked at Your Mobile Web Design Lately?
If you don’t have a mobile web design already then it’s time to contact NUVEW to get up to speed. If you already have a mobile website, but it’s not really living up to your standards, then we can help. Our web designers understand the importance of mobile optimization and how to create websites that work. So please contact us today to make sure your mobile web design is truly successful. Call us today at 219-323-3343, or connect with us online by clicking here.