Referring to electronic commerce, e-commerce is a reference to the buying and selling of goods through an online platform rather than in an actual physical location, such as a store. Today, e-commerce is all around us; to
If your business is attempting to improve its digital presence with smart online marketing, you’ve probably heard about the call to action, often referred to as a CTA. The call to action is one of the most
A successful online marketing campaign is about implementing a successful strategy, reaching customers, and converting leads into sales. But in order to be as most effective as possible, it’s important that marketing efforts--and relevant data points and
If you are a business owner in Indiana, acquiring new customers is surely one of your primary goals - after all, new customers help a business grow and thrive. In fact, if you have a marketing strategy
Many companies throughout the state of Indiana have been in business for decades, and have been serving customers long before the internet was even a thing. Back in those days, word-of-mouth marketing--which refers to simply having your
How does social media marketing work, and why is it important for my business? There are various forms of digital marketing that are important for a business. To be sure, some of the strategies that companies often
What is A/B testing and is it something I should be doing? Digital marketing, which has proven to be crucial for a business’s success in today’s world, is, in large part, the process of identifying your target
Social media is an affordable and viable option for you to use to get the word out about your business. Today it is estimated that three billion people use social media to connect with family, friends, and
If you have been in business for five years or more now, your customers probably use your website to get information about your products and services. It is good that you have trained your customers to use
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