Mobile Marketing

What Makes Mobile Web Design Successful?

Make Sure These Features Are Part of Your Mobile Web Design

Unless you’ve been living under a rock, or you just got back from being stranded on a deserted island, then you already know the importance of mobile web design. If your website is not responsive, aka mobile-friendly, then chances are you’re missing out on a lot of potential visitors. Yes, most people are already aware of the importance of mobile design. However, just because your website is mobile-friendly, that doesn’t mean it’s designed right.

Key Mobile Design Features to Include

There are several aspects to mobile web design. So what elements do you need to have in order to get it right?

Easy-to-Find Contact Information – remember, when you’re on a mobile device, the screen is much smaller than a desktop computer. Therefore, your contact info should be easy to find and clearly labeled. After all, it’s one of the first thing visitors look for if they’re interested.

Easy-to-Read Text – to go along with that point, the text on your mobile site should be clear and easy to read. Choose fonts that are simple and text that is large enough for your visitors to easily see. If they can’t see it clearly, they won’t likely stick around to see what the content actually says.

Quick Performance – speed is crucial for any website, but mobile users have even less patience than desktop users. Your page loading speed must be up to standard or you will lose visitors fast. You only have about a second, sometimes even less, before a visitor gets impatient and leaves.

Social Media – of course, social media is also important in mobile design. So your social media links should also be easy to find and clearly marked so your followers can get right to them if they desire. The buttons should be big enough to easily use but not too big so as to be obnoxious.

Have You Looked at Your Mobile Web Design Lately?

If you don’t have a mobile web design already then it’s time to contact NUVEW to get up to speed. If you already have a mobile website, but it’s not really living up to your standards, then we can help. Our web designers understand the importance of mobile optimization and how to create websites that work. So please contact us today to make sure your mobile web design is truly successful. Call us today at 219-323-3343, or connect with us online by clicking here.

What Type of Social Media Posts Should You Be Sharing?

Try These Social Media Posts

Social media has become a huge part of digital marketing and SEO. Everyone does social media so you can’t afford to ignore it. Most businesses know they must have at least some kind of social media presence if they want to stay relevant online. Additionally, most businesses are aware that they need to include company news as part of their social media efforts. However, did you know that company news is just scratching the surface when it comes to social media posts?

Are You Doing These in Social Media?

There are so many other types of posts you should be sharing through social media. Here are a few.

Guest content – having content created by others in the industry, influencers in other industries, or even some of your most loyal followers can be a great way to share posts on social media when you don’t have any company news to share.

Repackaged or updated content – some of the best content is repackaged or refreshed content that has already done well before. You can refresh older content by using new images, or links, as well as adding any updated information. This is a great way to interact with followers and give them more of what they like.

Industry player and customer content – another way to stay engaged with your followers when the news is a little slow is to share other relevant posts. These can come from your industry partners, your social buddies, and your customers. By sharing and commenting on other posts that are relevant to your audience you can engage them more often and attract followers from other businesses.

Follower engagement – whenever you get positive feedback and other types of engagement from your followers you should share this content with everyone else. Likewise, you should be trying to engage with your followers all the time. You can’t just try to engage them when you have company news to share. Sometimes, simply engaging your followers with conversational posts is a great way to get them to engage back with you. This builds your relationship with them and their trust in your brand.

Doing Social Media With NUVEW

At NUVEW, we know the importance of social media. What you share via your social sites can play a huge role in your online business. However, if you don’t do your social media right, you could alienate your followers and lose business. Plus, the way social media works, one small misstep can end up hurting you more than you ever thought possible. So don’t take any chances. Make sure you get your social media posts right. Contact NUVEW for help. We’ll make sure you send the right messages, at the right times. And we’ll make sure those messages reach the right audience. So call us today at 219-277-8558, or click her to connect with us online.

Page Speed Will Now Count Even More on Mobile Search

Google Is Watching Your Mobile Page Speed Closely

You knew it had to be just a matter of time. Our world has gone mobile and everyone likes things at light speed. With so much information available and so many choices at our fingertips, most people just don’t have the patience to wait for slow websites. So with that in mind, it really comes as no surprise that Google is taking a big interest in page speed.

Responsive, Close By, and Fast

The search engine giant has already made responsiveness, or how mobile-friendly a site is, a key factor in search engine results. Location is also a huge factor. But that’s not enough for mobile users. When people perform a mobile search they not only want to find the closest results with a mobile-friendly design, but they also want that information fast. That’s because they’re often looking for something in the very moment they want to buy it. They don’t want to wait to find the information they seek.

Page Speed Counts More

To that end, Google recently announced an enhanced PageSpeed Insights tool. This tool will help web owners to optimize how quickly their pages load. That’s great news for website owners. However, it’s also important that web owners use this tool because Google also just announced that loading speed will be an important factor in mobile search results. This July, the search engine king will change the way it prioritizes mobile pages in its rankings. Page loading speed will now carry more weight in the rankings.

Relevant Content Still Counts the Most

However, don’t get caught thinking that speed is everything. Although page loading speed will be given more emphasis, Google noted that pages with the most relevant content, according to the search, will still be given higher rankings than pages with less relevant content, even if they load faster. So, although the so-called “Speed Update” is important, you still have to provide quality content in order to score well in the rankings.

NUVEW Keeps Your Rankings High

When you work with NUVEW you can be sure that we are up to date with the latest Google priorities. Therefore, we’re prepared to help you stay on top of the rankings. Our SEO experts understand all the important factors that affect search engine rankings. And our web designers ensure that your mobile loading speed is optimized for the best results. Please contact us today to make sure your page speed is up to snuff. Click here or call us at 219-323-3343.