Mobile Marketing

Page Speed Will Now Count Even More on Mobile Search

Google Is Watching Your Mobile Page Speed Closely

You knew it had to be just a matter of time. Our world has gone mobile and everyone likes things at light speed. With so much information available and so many choices at our fingerprints, most people just don’t have the patience to wait for slow websites. So with that in mind, it really comes as no surprise that Google is taking a big interest in page speed.

Responsive, Close By, and Fast

The search engine giant has already made responsiveness, or how mobile-friendly a site is, a key factor in search engine results. Location is also a huge factor. But that’s not enough for mobile users. When people perform a mobile search they not only want to find the closest results with a mobile-friendly design, but they also want that information fast. That’s because they’re often looking for something in the very moment they want to buy it. They don’t want to wait to find the information they seek.

Page Speed Counts More

To that end, Google recently announced an enhanced PageSpeed Insights tool. This tool will help web owners to optimize how quickly their pages load. That’s great news for website owners. However, it’s also important that web owners use this tool because Google also just announced that loading speed will be an important factor in mobile search results. This July, the search engine king will change the way it prioritizes mobile pages in its rankings. Page loading speed will now carry more weight in the rankings.

Relevant Content Still Counts the Most

However, don’t get caught thinking that speed is everything. Although page loading speed will be given more emphasis, Google noted that pages with the most relevant content, according to the search, will still be given higher rankings than pages with less relevant content, even if they load faster. So, although the so-called “Speed Update” is important, you still have to provide quality content in order to score well in the rankings.

NUVEW Keeps Your Rankings High

When you work with NUVEW you can be sure that we are up to date with the latest Google priorities. Therefore, we’re prepared to help you stay on top of the rankings. Our SEO experts understand all the important factors that affect search engine rankings. And our web designers ensure that your mobile loading speed is optimized for the best results. Please contact us today to make sure your page speed is up to snuff. Click here or call us at 219-323-3343.

Are You Doing Social Media Marketing Right?

The Best Practices for Effective SMM

You already know you can’t ignore social media. It’s just as much a part of marketing today, as newspaper ads were before the Internet. The problem is social media marketing isn’t exactly easy. There are many factors to consider and there are many possible missteps you can take if you’re not careful. Therefore, it’s vital that your social media marketing strategies are in line with the current, best practices. What you don’t know CAN hurt you.

Key Factors to Implement

Here’s what you have to implement if you want to get social media marketing right.

Start With the Right Goals – it’s important to set goals, but they have to be realistic. Everyone wants to reach the moon, but successful social media takes time and effort. Don’t aim too high and set yourself up for unachievable results.

Keep it Simple – content is great, but quality is better than quantity. To that point, keep things simple and brief. Make your content useful, timely and to the point. This will keep your readers and followers engaged and coming back for more. Many times, the shorter the post is, the better it is.

Be Creative With Content – your content should also be creative. In other words, use as much diversity in your content as possible. Photos, videos, branded images, live feeds, and the like are great ways to keep followers interested and tuned in.

Be Ready for Changes – one constant in social media is change. Things will always change, including what’s hot, and what counts as a quality content. The algorithms that determine SEO results  will also change so just be prepared to be flexible and make adjustments.

Remember Integrity – lastly, make sure you remain true to your ethics and integrity. Never try to deceive people and always be honest with your followers. If you want to build a lasting relationship with them, then you have to stay true to your ethics.

Are You Ready to Get Social?

If you’re not implementing these best practices in your social media strategies then it’s time to make some changes. But you don’t have to do this on your own. Contact NUVEW today to get all the expert help and advice you need for effective social media marketing. We not only adhere to these important principles, but many others that make our customers’ social media marketing campaigns effective. So contact NUVEW today if you are looking for better results from your social media marketing campaigns. Just call us at 219-323-3343, or connect with us online by clicking here.

Google Pushes Mobile Even More to the Forefront

It’s Time to Get Mobile Friendly

When was the last time you surfed the web on a desktop computer? For many people the answer is: “it’s been a while.” Yes, people do still use computers every day, especially in work situations. But the fact is, more people now access the Internet via mobile devices than on desktop computers. That means your website needs to be responsive, a.k.a. mobile-friendly. If it’s not, you’re going to pay the price in the Google search engine rankings.

Mobile-First Index

While Google has been putting a lot of focus on mobile search this year, the search engine giant is now taking the importance of mobile search even further. That’s because Google has added its mobile-first index to the SEO equation. The company has been working on this for several months and word is it’s going to keep pushing this even more. So what does it mean? Glad you asked. It means the search giant won’t view web pages from a desktop user’s point of view. Instead, it will crawl the web as a mobile user and it will treat the mobile version of every page as the standard page to index.

Is Your Site Cutting it?

That means, even the best-designed websites for desktop won’t score high marks unless they are also optimized for mobile search. So, if your website isn’t up to par for mobile users, you will get hurt in the rankings. Therefore, your site needs to load quickly on mobile devices and they must be easy to use and to read.

The Time for Change Is Now

If you’re website isn’t mobile friendly, the good news is you still have some time, but not much. Google is planning to roll this out over the next several months, so you need to get going now. Therefore, don’t wait for your rankings to take a hit. Do something now and get your site where it needs to be. You can’t afford to miss the boat on this one.

NUVEW Gets You Mobile Friendly

The importance of having a responsive web design cannot be overstated. If you still haven’t jumped on board, then now is the time. You can’t afford to wait any longer. Not only are you going to miss out on more visitors and alienate the ones you already have, but also your ranking will continue to take a hit on Google. Please contact NUVEW today for help with your web design. We’ll find the perfect mobile friendly web design for your site and help you stay relevant in the Google rankings. Call us today at 219-323-3343 or click here to contact us online.