Mobile Marketing

Strike The Best Work, Life Balance As A Small Business Owner

How to Keep the Best Life Balance As A Small Business Owner

While everyone strives to keep family and work as separate as possible, entrepreneurs are especially vulnerable to falling into an almost constant flow of work. Owning a small business takes a lot of time, effort, passion, and hard work and this can translate into too many hours of working “off the clock.”

There are ways to help keep your family happy while balancing the demands of being an entrepreneur.

Communicate. Make sure to discuss with your family the basics of what is going on at your business. Maybe it’s your busy season or you are on deadline. If your family is in the know, they will be better able to handle the long hours and during-dinner phone calls. On the flip side, make sure your employees understand when you are off and who to contact instead of you for help.

Schedule. Quality time with your family should be on your calendar. Family events should be no different than business meetings. Both should be planned and should not be interrupted by the other.

Delegate. A benchmark of being an entrepreneur is often having a say in everything about the business. While you should be aware of what is going on every day, you also need to hire, train and trust employees that will keep your business running smoothly while you are away.

Shut down. While it’s good to stay connected to your employees and business, you need to have boundaries. This may be turning off your phone during dinner, your kids’ sporting events, vacations or at a certain time every night.

Focus. Whatever you are working on – whether it’s work or play – make sure you are concentrating on the task at hand. The more focused you are on your current effort, the sooner you can wrap it up and move on to what’s next. Plus, your family will be happier if you are immersed in your time with them and not jumping at every beep your phone makes.

Prioritize. There may be days that you won’t get everything done on your to-do list. Making sure you know what is most important on both the family and work sides will allow for a sense of accomplishment on what gets done and the ability to let go of what didn’t as there’s always tomorrow.

Our Team Can Be Part Of Your Team

We can be the trusted professionals for your website and social media needs. At NUVEW, we offer such services as website development, website design, search engine optimization and social media management.  Our skilled crew can help you work toward your goals and ease some of the stress of running your business. We can be your web solution experts!

Connect With Us For A Web Site Plan

As small business owners ourselves, we understand wanting to have a flourishing business as well as a happy family. Contact us today to discuss how we can help you keep your work, life balance by allowing us to manage some of your marketing. Reach us by phone at 219-323-3343 or connect with us online.

What Makes Mobile Web Design Successful?

Make Sure These Features Are Part of Your Mobile Web Design

Unless you’ve been living under a rock, or you just got back from being stranded on a deserted island, then you already know the importance of mobile web design. If your website is not responsive, aka mobile-friendly, then chances are you’re missing out on a lot of potential visitors. Yes, most people are already aware of the importance of mobile design. However, just because your website is mobile-friendly, that doesn’t mean it’s designed right.

Key Mobile Design Features to Include

There are several aspects to mobile web design. So what elements do you need to have in order to get it right?

Easy-to-Find Contact Information – remember, when you’re on a mobile device, the screen is much smaller than a desktop computer. Therefore, your contact info should be easy to find and clearly labeled. After all, it’s one of the first thing visitors look for if they’re interested.

Easy-to-Read Text – to go along with that point, the text on your mobile site should be clear and easy to read. Choose fonts that are simple and text that is large enough for your visitors to easily see. If they can’t see it clearly, they won’t likely stick around to see what the content actually says.

Quick Performance – speed is crucial for any website, but mobile users have even less patience than desktop users. Your page loading speed must be up to standard or you will lose visitors fast. You only have about a second, sometimes even less, before a visitor gets impatient and leaves.

Social Media – of course, social media is also important in mobile design. So your social media links should also be easy to find and clearly marked so your followers can get right to them if they desire. The buttons should be big enough to easily use but not too big so as to be obnoxious.

Have You Looked at Your Mobile Web Design Lately?

If you don’t have a mobile web design already then it’s time to contact NUVEW to get up to speed. If you already have a mobile website, but it’s not really living up to your standards, then we can help. Our web designers understand the importance of mobile optimization and how to create websites that work. So please contact us today to make sure your mobile web design is truly successful. Call us today at 219-323-3343, or connect with us online by clicking here.

What Type of Social Media Posts Should You Be Sharing?

Try These Social Media Posts

Social media has become a huge part of digital marketing and SEO. Everyone does social media so you can’t afford to ignore it. Most businesses know they must have at least some kind of social media presence if they want to stay relevant online. Additionally, most businesses are aware that they need to include company news as part of their social media efforts. However, did you know that company news is just scratching the surface when it comes to social media posts?

Are You Doing These in Social Media?

There are so many other types of posts you should be sharing through social media. Here are a few.

Guest content – having content created by others in the industry, influencers in other industries, or even some of your most loyal followers can be a great way to share posts on social media when you don’t have any company news to share.

Repackaged or updated content – some of the best content is repackaged or refreshed content that has already done well before. You can refresh older content by using new images, or links, as well as adding any updated information. This is a great way to interact with followers and give them more of what they like.

Industry player and customer content – another way to stay engaged with your followers when the news is a little slow is to share other relevant posts. These can come from your industry partners, your social buddies, and your customers. By sharing and commenting on other posts that are relevant to your audience you can engage them more often and attract followers from other businesses.

Follower engagement – whenever you get positive feedback and other types of engagement from your followers you should share this content with everyone else. Likewise, you should be trying to engage with your followers all the time. You can’t just try to engage them when you have company news to share. Sometimes, simply engaging your followers with conversational posts is a great way to get them to engage back with you. This builds your relationship with them and their trust in your brand.

Doing Social Media With NUVEW

At NUVEW, we know the importance of social media. What you share via your social sites can play a huge role in your online business. However, if you don’t do your social media right, you could alienate your followers and lose business. Plus, the way social media works, one small misstep can end up hurting you more than you ever thought possible. So don’t take any chances. Make sure you get your social media posts right. Contact NUVEW for help. We’ll make sure you send the right messages, at the right times. And we’ll make sure those messages reach the right audience. So call us today at 219-277-8558, or click her to connect with us online.