Effective SEO or Quality Content…or Both?

Posted on November 24, 2015

The Best of Both Worlds

What makes a good online marketing strategy? That is a broad question and there is no one right answer. Many people think effective SEO is the key to digital marketing, while others feel that quality content is the real key to online marketing success. The truth is, though, the two things actually go hand-in hand to create the best digital marketing success. So the answer is you need them both.

Go Together Like Bread and Butter

The fact is both content marketing and search engine optimization both have the same goal: to give your target audience what they are looking for when they need it. Both strategies are all about helping people get the information they are seeking as easily as they can. That’s why content marketing and SEO are so closely related and really one in the same. When it comes to SEO, no matter what theories you prescribe to, the fact is quality content plays a bigger role in effective SEO strategies than anything else. On the other hand, those who create quality content know that without the best SEO strategies their content could go largely unnoticed.

Combining Them for Success

So now that you know they are both equally important, the question is how do you combine them to get the most out of these two strategies? Remember, you want to use your SEO to build the credibility and authority of your content. One of the first things you need to do is choose your target keywords and then appropriately fit them into your content. That means you include them in a natural way without forcing them into places where they don’t fit. In other words, your keywords need to be used wisely. You should also use your content to engage your audience and give them what they are looking for.

Get Your Content Right

At NUVEW we understand the importance of quality content and how it relates to effective SEO. We create content that fits your goals and needs and that works hand-in-hand with your SEO strategies. If you’re looking for SEO that works and for content that engages your users, NUVEW has what you’re looking for. Please give us a call to learn more about how we can help your online marketing succeed. Call 219-323-3343, or click here.