The Changing Face of SEO
When it comes to SEO, you don’t have to look far to get a new opinion on what works and what doesn’t. There is no end to the number of different strategies that SEO companies and experts employ in an effort to achieve the greatest results. While some methods are tried and true, other ideas come and go as fast the latest clothing trends. Therefore, it can be confusing to keep up with all the latest ideas and it can be just as difficult to know which ideas you should trust and which ones you should stay away from. So with that in mind what does the future hold for SEO?
Search Tools Are Changing
While it is difficult to know for sure what the world of SEO will look like in a year, or even six months, there are some possible signs that could be good indictors of what’s to come. Part of the reason that SEO is constantly changing is because Google is always changing its algorithms, as well as its dos and don’ts. However, according to Forbes contributor, Jayson DeMers, by the end of 2016 Google might not have nearly the influence on SEO that it does now. To be clear, Google will still be very important, but going forward companies will have to focus on other search engines as well, including Yahoo and Bing, which are seeing growth, compared to Google, which has seen a decline in users. Additionally, personal search tools that are embedded in smartphones are also changing the way people search online. So focusing solely on Google won’t be enough.
Other Possible Changes
There are several other SEO staples that could also be heading out the door, including desktop optimization, keyword-focus optimization and bulk link building. These have all been important to SEO for many years, but with the digital marketing world always in flux these might not have much importance by the end of 2016. Another favorite SEO practice has been to focus on quality written content. While written content will always be important, many companies will have to step up their game and add more video and interactive content in order to get to the top of the search engine chain and stay there.
NUVEW Helps You Stay on Top
Of course, because the world of SEO is constantly changing, that means you need the help and expertise of an experienced SEO and digital marketing company, like NUVEW. We stay up to date on all the current SEO strategies and trends and we make sure that we apply that knowledge to your business and your SEO plan. Contact us today to make sure you stay on the cutting edge of SEO best practices. Click here or call 219-227-8558.