The power of a strong digital marketing campaign should not be understated. In today’s world, more and more consumers are getting their information online and making decisions about what they purchase based on what they see on the internet. In addition to companies’ web pages, blogs, etc., social media is also a powerful force driving consumer action. And one of the most powerful social media tools is Instagram. Here’s an overview of why your business should be using Instagram if it’s not already doing so, as well as how to get started–
Why Instagram’s Important
Instagram is one of the most popular social media platforms used today. In fact, over one billion people use Instagram every month, which means that if you don’t have an Instagram profile, your business is missing out on meaningful opportunities to connect. And if that statistic isn’t enough to sway you, consider that about 200 million Instagram users say they visit at least one business page per day. Those customers could be yours! And because over 75 percent of businesses will use Instagram this year, if you’re not one of them, you’re practically handing business over to the competition.
How to Use Instagram
Fortunately, using Instagram isn’t especially complicated, and getting started is straightforward. To begin, visit Instagram’s website on your desktop or download the app – the latter of which is often preferred. From there, you’ll create a new account and then follow the prompts.
After that, you can make decisions about your notifications and you can link to other social media channels. Once you’re all set up, it’s time to start posting!
The most important thing to know about Instagram is that it’s entirely visual – very different from Facebook and other social media platforms. As such, in order to have an effective impact on your customers through your Instagram account, you’ll need great images. As you’re thinking about what types of images to share, consider developing a consistent theme/branding that’s consistent in everything you post.
How NUVEW Can Help
Getting set up with Instagram is easy, but using Instagram effectively to drive leads can be much more challenging, especially for the business owner that’s juggling numerous other balls at once. At NUVEW, our digital marketing and social media marketing professionals can help. To learn more about our social media marketing services and what we can do for you, call our team directly today or send us a message telling us more about your business and your marketing goals.