If you don’t work in the digital marketing industry–and perhaps even if you do–you may be guilty of understanding or using the terms “content marketing” and “content strategy” interchangeably. However, content marketing and content strategy are distinct practices and by realizing this, digital marketing agencies can better serve their clients. Here’s an overview of the difference between the two terms and how they fit together – to learn more about digital marketing or to start building your digital marketing strategy, call NUVEW today.
What Is Content Marketing?
Content marketing is something that most people are familiar with, either because they use content marketing within their own business or because they are the audience for well-done content marketing when shopping at other businesses. Content marketing refers to using content to market – in other words, using content to engage an audience and drive or change a consumer’s behavior. When thinking about it this way, it’s easy to understand that content marketing is the distribution of content in order to attract a defined target audience. Content marketing is one type of marketing strategy.
What Is Content Strategy?
Content marketing is separate from content strategy, If content marketing is marketing in practice, content strategy is the process of planning and managing that content throughout the entirety of the content’s lifecycle, while also considering how the content relates to the business’s goals, as explained by the Content Marketing Institute. The CMI continues to describe how the content marketer draws the story and plans how the story will be distributed; the content strategist ensures that the story works consistently and efficiently across various publications coming from the brand.
While the distinction may be fine, understanding the difference and working with a digital marketing company who can develop both may be crucial in ensuring that your brand stands out from the rest and that you’re able to resonate with more of your target audience.
Call NUVEW Today for Content Marketing Strategy You Can Trust
At NUVEW, we have an experienced team that specializes in content strategy and content marketing, as well as search engine optimization, social media marketing, website design, and website development. To learn more about how our company can help you reach more people and grow its online presence, please get in touch with us today. You can use our website to send us a message telling us more about what your business is looking for, or you’re welcome to call us directly at your convenience.