The Who, What, Why, and How of Digital Marketing

Digital marketing is an effective way for your business to start to engage its audience and have a bigger online presence. But before you dive headfirst into a digital marketing campaign, it’s important to understand things like your target audience, the purpose of your campaign, and your strategy. To help you along the way, we encourage you to ask the who, what, why, and how of digital marketing. Consider the below, and call NUVEW directly for the help and support you need–

Who – Who Is a Digital Marketer and Who’s a Digital Marketer’s Audience?

A digital marketer is a marketing professional who will assist a company in its online marketing needs. A digital market may specialize in website design and creation, content, social media marketing, search engine optimization, pay-per-click marketing, or a combination of the above. A digital marketer’s audience is a business’s target customer. Your digital marketing specialist will work with you to identify who you want to target and the best strategy for doing so. 

What – What Is a Digital Marketer?

In a nutshell, digital marketing refers to marketing efforts that are inclusive of all marketing strategies that utilize electronic devices and the internet. Again, search engines, social media platforms, and other websites are leveraged in order to connect people with content. 

Why – Why Digital Marketing?

If you don’t have a digital marketing strategy in place, you’re missing out on a massive opportunity to connect with customers. Traditional marketing, like putting up billboards, commercials on TV, or placing ads in the phonebook, is a thing of the past. Today, more customers than ever before are making decisions about the products they buy after online exposure to a company’s website, an ad, or a review. With more people online and on their mobile devices than ever before in history, businesses miss out on the opportunity to reach customers and make an impact if they don’t have a robust digital marketing strategy in place. 

How – How to Digitally Market Your Business

If you don’t already have skills as a digital market yourself, the best thing that you can do is to hire a skilled digital marketing professional. A company can help you with all elements of your digital marketing strategy and handle everything from building your website to managing your social media accounts and more. 

At NUVEW, we have a professional digital marketing team with years of experience. To learn more about our team and how we can help you, call us today or send us a message online at your convenience.