Top Trends to Watch in 2018 for Social Media Marketing

Posted on March 6, 2018

Are You Ready for These Social Media Trends?

Another year has come and gone. Now that we’ve rung in 2018, it’s time to start looking ahead at what this New Year will bring. Technology is always evolving, as is the Internet and the ways we use it. Of course, social media is in constant flux and new trends are popping up all the time, including new social media platforms. Social media marketing continues to be an important part of almost all businesses and that means you need to be up to date on the latest trends evolving in the industry. So here are a few things to watch out for in social media marketing in 2018.

Video, Video and More Video

What’s your latest status? Actually, no one really cares too much about that anymore. The fact is, status updates are so 2012. These days, people want to see videos and a lot of them. Whether it’s posting pre-packaged video, live chat or live feed video, your users want to see and not just read about what’s going on. In fact, research shows that 43 percent of people want to see video, while nearly 52 percent of marketing professionals say video has the best ROI of all content.

How Valuable Are Influencers?

Influencers are still a huge part of social media and that trend will continue in 2018. If you can get a influencer in your market or expertise to follow or like you then you will likely see instant results. In fact, expect companies from large to small focus on social media influencers even more this coming year. Here are a couple statistics to back this up. Seventy percent of all teens that subscribe to YouTube actually trust social influencers more than celebrities. Additionally, more than 85 percent of all women use opinions expressed on social media before buying something. The bottom line, social media Influencers count.

Twitter is Lagging Behind

While Twitter obviously remains relevant in the social media industry, its influence is dwindling. Facebook and Instagram are both seeing much better results than Twitter when it comes to marketing. This past year, Facebook, Instagram and LinkedIn all had success generating new followers, while Twitter was far behind the competition. So what will happen in 2018? Most likely, executives at Twitter will implement the necessary changes to make Twitter just as relevant and popular as other social platforms.

Stay Current With the Latest Trends

When you rely on NUVEW to keep your website current with the latest social media marketing trends you won’t get left behind. NUVEW will help you up your social media marketing game and achieve quality results. Please contact us today for help with your social media marketing strategy by clicking here, or by calling 219-323-3343.