More Than Just a Pretty Design
Everyone with a website wants their site to look great. After all, if your website is boring or dull looking, anyone who arrives to your site might not have much reason to stick around very long. However, ultimately, the purpose of most websites is to increase business. That means, even if you have a lot of traffic, your website isn’t very effective unless it actually gets conversions (sales). That’s why you decided to create a website in the first place. So, if you’re getting a lot of traffic, but not getting many conversions, then it’s time to take a look at your web design.
Key Web Design Aspects
Here are some important web design factors that you should consider if you want to increase your conversions.
Video – quality, informative videos are great for any site. Not only do they attract readers and keep them on your site longer, but they also help increase sales. Some companies say videos help increase their sales by more than 100 percent.
Color – the colors you choose also factor in your sales. Having a red call to action button can make a big difference in conversions. In addition, you might want to consider your main target audience, and what colors they will to respond to best.
Trust Symbols – another important factor in getting more conversions is trust. When you display symbols that users already recognize and trust, like PayPal, Yelp and others, visitors are more likely to buy.
“Free” – let’s face it. Everyone responds to the word free. By offering free items with a purchase, you are more likely to get visitors to become conversions.
Clutter – while you don’t want your site to be too plain looking, it is ok to have open space. Too many design elements make your site look cluttered and this turns visitors off. That makes a conversion less likely.
Keep Forms Short – when someone is ready to make a purchase, they don’t want to mess with long forms that require too much information. Just stick with the most basic info so your visitors don’t get flustered and abandon their purchase.
Web Design Aimed At Conversions
At NUVEW, we have experienced web designers with the right tools to get you more conversions. We’ll design a site that fits your needs and gets you results. Please contact us today for web design that’s designed for sales. Call 219-323-3343, or click here to connect with us online.